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Sitecore · 2 weeks ago

Director, Global Marketing Campaigns

Boston, MA

Full-time

Onsite

Director/Executive

$160K/yr - $210K/yr

10+ years exp

Sitecore is a leading provider of digital experience software, empowering brands to create personalized experiences. They are seeking a Director of Global Marketing Campaigns to lead integrated marketing strategies and drive engagement and pipeline through cross-functional collaboration.

AnalyticsContent MarketingCustomer ServiceE-CommerceEmail MarketingInternetSoftwareWeb Development

Hiring Manager

Davy DeGreeff

Responsibilities

Lead and mentor a multinational team of campaign managers and specialists; Foster a culture of performance, collaboration, and innovation

Develop and own the annual and quarterly global integrated campaign strategy and planning process; Ensure cross-functional support across core teams and executive leadership

Define campaign objectives, KPIs, and performance frameworks focused on pipeline generation, speed-to-lead, and sales cycle acceleration

Partner with content, creative, events, and digital marketing teams to develop campaign assets, offers, and connected experiences optimized for conversion

Collaborate with Field and Partner Marketing to adapt global campaigns to local markets and to our partner ecosystem

Use data and insights to continually enhance targeting, messaging, and conversion paths

Partner with Product Marketing to convert messaging and positioning into market-ready campaigns

Define campaign KPIs and manage reporting dashboards; Analyze campaign performance across campaigns, tactics, and channels; Provide insights and recommendations for improvement

Test, learn, and iterate based on data-driven insights to increase efficiency and impact

Oversee campaign budgets and ensure effective resource allocation across priorities

Manage external agencies and partners to support campaign execution

Qualification

Demand generationPerformance marketingB2B SaaS experienceIntegrated marketing strategiesCampaign managementCollaborationCommunication skillsStrategic thinkingCreativity