J. Jill · 1 day ago
Manager CRM & Direct Marketing
Quincy, MA
Full-time
Hybrid
Mid, Senior Level
$106K/yr - $125K/yr
6+ years expJ.Jill is a women-led lifestyle brand based in Boston, known for its thoughtful apparel and accessories. The Manager, CRM & Direct Marketing will lead the strategic planning and execution of customer marketing programs, focusing on segmentation strategies and campaign performance to enhance customer retention and acquisition.
Consumer GoodsFashionMarketingRetailWomen's
Responsibilities
Develop and manage audience segmentation strategies to ensure targeted, relevant and personalized communications across catalog, direct mail and phone campaigns
Optimize circulation depth, audience mix, and format selection to balance top-line growth and profitability
Partner with Store Operations on customer outreach initiatives, ensuring alignment on timing, targeting, and messaging
Oversee print-on-demand audience selections and analyze results
Lead the creation and execution of customer circulation and direct mail plans, managing to defined financial objectives and P&L targets
Design and execute multi-variable test plans to evaluate contact frequency, offer strategies, and creative treatments
Leverage statistical model scores and customer insights to refine targeting and improve response rates
Design and execute incrementality testing, ensuring accurate attribution and matchback methodologies
Develop and maintain robust reporting frameworks and dashboards that measure campaign effectiveness and ROI
Build and manage test and control segments to evaluate short- and long-term performance at a net contribution level
Maintain house file and prospect results databases, analyzing performance by segment, list, and offer to inform future campaign strategies
Synthesize findings into actionable insights and present recommendations to senior leadership and cross-functional partners
Manage all aspects of campaign setup, including audience delivery, print and bind instructions, coupon code requests, and offer accuracy
Oversee key external partnerships including merge-purge vendor, print vendors, statisticians/modeling partners, and catalog request fulfillment house
Ensure timely and accurate campaign setup and delivery across all vendor tools and systems
Partner closely with internal Print Production, Creative, and Finance teams to ensure flawless campaign execution
Qualification
Required
Proven expertise in catalog and direct mail audience segmentation, circulation planning, and campaign analytics
Proficiency with Direct Marketing financials and profit and loss calculations is required
Strong analytical and problem-solving skills
Statistically valid testing methodologies experience is required
Strong communication and collaboration skills; able to translate complex data into clear business implications
Excellent attention to detail with the ability to manage multiple priorities in a fast-paced environment
Collaborative team player with experience managing relationships across internal stakeholders and external marketing partners
High energy, positive “can do” attitude and self motivated
High degree of organization, accuracy and flexibility; detail oriented
Strategic thinker who also enjoys diving into data and operational details
4-year bachelor's degree in Marketing or Business or Quantitative discipline required
6+ years experience in Direct Marketing/Multi Channel Industry encompassing Direct Mail circulation required
Strong aptitude in MS Office tools, especially advanced Excel, Word and PowerPoint is required
Preferred
Degree in statistics, mathematics or economics preferred
Knowledge of Unica is a plus
SQL knowledge is a plus
Benefits
Bonus eligible and flexible hybrid work arrangements.
401(k) retirement plan with discretionary match and tuition reimbursement.
Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
Generous associate discount; group discounts on auto, pet and homeowner insurance.
Discount Marketplace for travel, consumer products, food, auto buying, etc.
Associate resource groups.
Company
J. Jill
J.Jill is a national lifestyle brand that provides apparel, footwear and accessories designed to help its customers move through a full life with ease.
1001-5000 employees
H1B Sponsorship
J. Jill has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (3)
2023 (8)
2022 (5)
2021 (6)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$107.97M2025-12-15Post Ipo Debt· $75M
2024-06-12Post Ipo Secondary· $31M
2020-10-09Post Ipo Equity· $1.97M
Leadership Team
Mary Coyne
CEO & President
Robin Shawver
Chief Information Officer
Recent News
2025-12-15
Business Wire
2025-12-10
2025-11-27
Company data provided by crunchbase