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DentalMonitoring · 1 month ago

Marketing Manager - Japan (Hybrid)

United States

Full-time

Hybrid

Senior Level

5+ years exp

DentalMonitoring is a rapidly expanding MedTech scale-up seeking a Marketing Manager to lead marketing initiatives within the region. The role involves defining and executing regional market strategies, managing budgets, and collaborating with various teams to enhance brand visibility and drive growth.

Artificial Intelligence (AI)DentalHealth CareMachine LearningMedicalMedical Device

Responsibilities

Lead, implement and supervise marketing initiatives within the region

Track and optimize the positioning versus competition on all targets (orthodontists, GPs, treatment coordinators, patients)

Define a bi-annual marketing plan in line with global marketing imperatives and objectives set by the Chief Marketing Officer

Define and execute the DM regional market strategy to gain a foothold in the specific market/region (Approx. 30% strategy / 70% execution)

Collaborate with the Chief Marketing Officer and APAC Marketing Head to roll out local initiatives and provide input for global campaigns

Take responsibility for the regional marketing budget and reporting across communication streams

Support Sales and Customer Experience teams in the region

Coordinate with Communication & Design teams to develop content for events, branding, sales enablement, campaigns, and social channels

Work closely with the Digital Marketing Manager to run drip campaigns, email marketing, re-marketing, and lead generation activities

Organize and manage events (webinars, congresses, study clubs, masterclasses) to drive ROI and brand awareness

Initiate and test local activities to drive growth and brand visibility

Evaluate partnership opportunities and manage external advertising relationships

Grow a community of advocates through key industry figures, influencers, and professional communities

Build strong relationships with KOLs and universities, support clinical research and speaker development

Qualification

Integrated marketing programsAnalytical skillsB2B Dental/Medical experienceDigital marketingSalesforce PardotTech-savvyFluent in JapaneseAdvanced EnglishOrganizational skillsInterpersonal skillsTime management