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Aidoc · 2 months ago

Senior Manager, Product Marketing - Cardiovascular

United States

Full-time

Remote

Senior Level

5+ years exp

Aidoc is a company that helps health systems deliver smarter and faster care through clinical AI. The Senior Manager of Product Marketing will support strategic marketing efforts in the Cardiovascular space, owning a portfolio of AI solutions and developing go-to-market strategies that influence product development and sales enablement.

Artificial Intelligence (AI)Health CareMachine LearningMedical Device

Culture & Values

Responsibilities

Own the end-to-end GTM strategy for Aidoc’s Cardiovascular AI portfolio across new and existing markets, including pipeline and ARR attachment and adjacent market seeding pathways such as clinical trials and research initiatives

Partner with Product, Sales, Customer/Solution Success, Product and Revenue Enablement, Clinical Research and Marketing teams to align business objectives with marketing initiatives

Bring strategic input into Aidoc’s portfolio roadmap, representing market needs and customer insights through voice of customer and market research

Define strategic positioning, differentiated messaging, and value propositions tailored to clinical decision-makers and end users (Service Line Chairs, cardiovascular care teams, vascular surgeons, etc.)

Translate technical and clinical complexity into compelling, outcome-driven narratives that resonate across the healthcare enterprise

Partner with VP Product Marketing to contribute to regular external-facing roadmaps that demonstrate continuous value for Aidoc customers of cardiovascular solutions

Oversee market research and competitive analysis to identify trends, whitespace opportunities, and strategic risks in Cardiovascular space

Drive voice-of-customer programs in partnership with Customer Success and Product teams to inform positioning, messaging, and product strategy

Partner with VP, Product Marketing to inform Aidoc’s formal competitive intelligence and win/loss programs

Generate thought leadership content that establishes Aidoc as a category leader in AI-powered cardiovascular care delivery

Leverage relationships with cardiovascular KOLs and industry influencers to amplify Aidoc’s market presence, in collaboration with Aidoc KOL leadership

Oversee the development of high-impact enablement assets including pitch decks, buyer journey maps, ROI tools, battlecards, and sales playbooks

In collaboration with Enablement and RevOps, own go-to-market readiness across sales and customer-facing teams

Define key performance indicators for product marketing success and lead ongoing measurement and optimization efforts

Ensure product launches and marketing initiatives are evaluated for ROI and continuously improved

Qualification

Product marketing experienceCardiology knowledgeB2B healthcare solutionsAI/ML understandingMarket researchCross-functional strategiesKOL engagementThought leadershipStrategic thinking