PolyNovo Limited · 1 week ago
Director, Market Development
United States
Full-time
Remote
Director/Executive
$175K/yr - $175K/yr
12+ years expPolyNovo Limited is committed to improving patient outcomes through innovative medical devices. The Director of Market Development will drive strategic growth by developing and executing market strategies to increase market share and revenue opportunities.
Medical Device
Responsibilities
Develop and implement market development strategies to achieve company growth objectives
Manage existing sales agents and source additional agents as needed
Initial focus will be on the existing business in Canada with specific requirements for growth of existing business in the West and developing new business in the Quebec and East
Diversify the current business, focus on trauma, limb salvage, and limb reconstruction
Create a Canada dashboard to measure and track progress of accounts and surgeons, procedural growth, sales rep performance
Introduce hospital business reviews with active accounts to identify new opportunities
Conduct field-based market research and analysis to identify new opportunities, market trends, and competitive activities
Collaborate cross-functionally with Sales Agents, Marketing, Sales Enablement, and other internal partners to align market development initiatives with overall business goals
Identify market needs, plan, and execute the go-to-market strategies for new product launches and market expansion efforts
Build and maintain strong relationships with key opinion leaders, healthcare providers, and industry stakeholders
Provide training, leadership, and guidance to the contracted sales agents, including setting goals, performance management, and set territory expectations
Monitor and track market performance metrics and adjust strategies as needed
Stay abreast of industry developments, regulatory requirements, and emerging trends to inform strategic decision-making
Represent the company at industry conferences, trade shows, and networking events
Identify additional resources and tools for greater efficiencies and effectiveness
Develop educational profiles and plans for both sales agents and HCP, working collaboratively with Sales Enablement and Clinical Medical Affairs
Identify potential KOL surgeons and other HCP to foster our education plan
Build and foster the PolyNovo culture within our sales agent teams
Active participation in our company events, town halls, leadership, and sales trainings
Qualification
Required
Bachelor's degree in business, Marketing, or related field; MBA preferred
12 years of experience in marketing, business development, or related roles within the medical device industry
Leadership experience with the ability to motivate and inspire teams to achieve results
Experience managing distributors in a sales environment
Proven track record of developing and executing successful market development strategies
Strong analytical skills with the ability to translate market insights into actionable plans
Excellent communication, presentation, and interpersonal skills
Ensure the development and constant update of demand forecasts
Travel up to 50% of time, mostly international. Some months may be more, others less, depending on activity and territory requirements
Must have valid Passport and ability to travel international
Preferred
MBA preferred
Benefits
401k plan with company match
Comprehensive medical, dental, and vision insurance for employees and their families
Generous paid time off, 12 company holidays, and two paid Nurture days per year
Parental leave for primary and secondary caregivers
Company
PolyNovo Limited
PolyNovo is a disruptive medical technology company.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
M
Mike Mihalic
Sales Director
Recent News
TradingView
2026-01-19
2025-10-28
Reuters
2025-10-03
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