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Aligned Recruitment Co. · 1 month ago

Senior Manager - Partnerships Marketing

United States

Full-time

Remote

Mid, Senior Level

$118K/yr - $155K/yr

7+ years exp

Aligned Recruitment Co. is seeking a Senior Manager for Partnerships Marketing to build and lead the Partnership Marketing function. The role involves developing sponsorship strategies, executing integrated marketing campaigns, and collaborating with cross-functional teams to drive revenue and enhance brand equity.

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Responsibilities

This role is HIGHLY cross-functional and will be working with senior leaders in Marketing, Revenue, and Demand Strategy to set the strategy and develop marketing activation programs to drive revenue and/or cost offsets across several business units

Develop and own the sponsorship portfolio across partnerships, including evaluation of opportunities, budget allocation, and ROI tracking. (including charity and non-profit sponsorships)

Develop a coop marketing program and menu of options available to our new partners to drive revenue and offset business expenses.This includes working with many cross-functional teams, at all levels including the Revenue leadership team to build and execute the Channel Partnership strategy that derives the most value for our partners and the brand

Partner with relevant cross-functional partners to design and execute integrated campaign rollouts for key partners. This includes a deep understanding of the Partner’s brand and business needs while being an excellent marketing representative of Custom Ink

Develop Database Marketing campaign approach to both Partner captive audiences and, where appropriate, the Custom Ink database, spanning e-mail, SMS and Direct Mail. Work with the Custom Ink CRM team and Sales Teams to develop and execute campaigns

Develop social media strategy and co-branded content partnerships, in coordination with Partners and Custom Ink Organic Marketing and Creative teams

Drive planning and execution for key sponsorship events, on-site activations, and experiential campaigns

Partner with internal Creative and external agencies/partners to deliver compelling co-branded assets and storytelling

Serve as the central point of contact between Custom Ink’s Marketing team and partner marketing leads/agencies to ensure alignment and execution

Support sales by developing case studies, activation recaps, and co-marketing resources to fuel new revenue opportunities

Identify new sponsorship opportunities, creative formats, and marketing channels that drive value for partners and Custom Ink

Qualification

Partnership marketingSponsorship strategyIntegrated marketingB2B sales strategiesCross-functional collaborationProject leadershipAnalytical mindsetCustomer-facing skillsEvent planningCreative mindset

Required

7–10+ years of experience in partnership marketing, sponsorship strategy, or integrated marketing roles with the ability to build a Partnership Marketing function from the group up

Experience in Sponsorship & Partnerships: Deep understanding of sponsorship strategy, activation, and measurement

Marketing Expertise: Strong background in integrated marketing (social, events, content, creative campaigns)

Cross-Functional Collaboration: Proven ability to work seamlessly with Sales, Marketing, and external partner marketing and sales teams

Customer & Partner Facing Skills: Confidently present strategies, creative concepts, and activations to senior stakeholders

Industry Familiarity: Background in B2B sales strategies, working with marketing agencies, product merchandising/apparel, corporate, charity, and non-profit sponsorships, or related industries

Creative & Analytical Mindset: Able to bring fresh ideas and outside-the-box thinking while managing tight deadlines and budgets

Project Leadership: Skilled in building timelines, managing budgets, and driving accountability across multiple initiatives

Benefits

Generous Paid Time Off: Recharge with flexible paid time off policies and major paid holidays.

Comprehensive Health Coverage: Complete Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan to support your and your family’s well-being.

Employee Wellness: Access to virtual medical consultations through MDLIVE, and mental health services through some of our preferred partners.

Family-Friendly Benefits: Up to 12 weeks of fully paid parental leave for birthing parents and 6 weeks for non-birthing parents, plus adoption assistance and family-building benefits

Financial Wellness: Plan for the future with a 401(k) retirement plan with company matching, complimentary life & AD&D insurance coverage, and access to financial planning resources.

Professional Development: Grow your career with access to training programs, certifications, and tuition assistance.