Velvet Caviar · 1 week ago
Social Video Producer for TikTok Live
Brooklyn, NY
Full-time
Onsite
Entry, Mid Level
$80K/yr - $100K/yr
2+ years expVelvet Caviar is a New York-based accessories brand seeking a creative Livestream Video Producer to take ownership of their livestream strategy and production primarily on TikTok Live. The role involves developing livestream content, managing technical setups, and overseeing audience interaction to enhance performance and engagement.
Consumer ElectronicsE-CommerceElectronics
Responsibilities
Develop and manage a consistent livestream calendar for TikTok Shop (Lives + MegaLives) aligned with product drops, campaigns, and key shopping moments
Develop show concepts, scripts, product features, benefits, and styling ideas in a fun, informative and trend-driven way
Recruit, brief, and manage hosts and creators into a consistent roster of quality on-air talent to leverage for our TT live programming
Oversee set design, lighting, and technical setup to ensure high-quality production in partnership with the in-house studio
Interact and moderate the live audience by responding to comments and questions in real time
Direct and produce livestreams in real time, ensuring high energy, upbeat flow, and on-brand storytelling
Create TikTok Shop promotions, manage audience interaction, and engagement tools to drive watch time and conversion
Responsible for troubleshooting technical or platform issues during streams
Maintain high energy, professionalism, and brand alignment throughout each live session
Run prep meetings to review upcoming product launches, scripts, and key messaging
Be flexible and available for scheduled Live slots (including evenings or weekends if needed)
Qualification
Required
2+ years in TV or livestreaming production or ecommerce livestreaming (TikTok, Amazon Live, etc.)
Deep understanding of TikTok's algorithm, culture, and commerce ecosystem
Strong project management skills: ability to plan, organize, and execute with tight timelines
Excellent communication and leadership skills to effectively manage and collaborate with internal teams
Preferred
Experience with TikTok Shop's backend
Background in performance marketing or affiliate marketing
Comfortable and experienced on-camera — whether as a creator, host, or brand ambassador
Previous retail, sales, or QVC-style product demo experience
Benefits
Health insurance plus additional benefits
PTO Days + Specified Holidays Off
Competitive Salary
Annual Performance Bonuses
Strong career growth opportunity
Company
Velvet Caviar
Velvet Caviar is an eCommerce platform that offers phone cases, AirPods, MacBooks, watch bands, and accessories products.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Michelle Aran
Chief Executive Officer
Recent News
Company data provided by crunchbase