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World 50 Group · 1 day ago

Demand Generation Associate

Atlanta, GA

Full-time

Hybrid

Entry Level

1+ years exp

World 50 Group is a company that empowers CEOs and C-level executives through private peer communities. They are seeking a Demand Generation Associate to lead email marketing campaigns, manage data processes, and enhance marketing execution while introducing AI into their practices.

CommunitiesInformation Technology

Responsibilities

Leading on setup and coordination of email marketing campaigns and automated nurturing – particularly in Marketo

Managing data builds, segmentation, and cleansing processes to ensure accurate, up-to-date marketing lists and database hygiene

Managing webinar marketing to meet lead generation targets and ensure positioning stands out in the market

Managing marketing execution calendar in project management tool monday.com

Developing internal communications initiatives to ensure visibility of marketing activities and performance

Proofing copywriting to ensure attention to detail

Qualification

MarketoEmail marketingData managementCopywritingProactive mindsetPassion for technologyOrganizational skillsCommunication skillsAttention to detailRelationship building

Required

1-3 years marketing experience, B2B preferred

Hands-on experience in email marketing platform, Marketo preferred

Experience managing and cleansing marketing data for accurate, segmented campaigns

Passion for innovation, technology and AI

Experience creating engaging copy across all platforms (email, website, social media etc.)

Strong organisational skills and an eye for detail

Ability to communicate and build relationships with multiple stakeholders

Proactive approach and positive mindset

Benefits

Impactful Work: Play a pivotal role in shaping a future of extraordinary impact.

Diverse & Inclusive Culture: Be part of a team that celebrates diversity and fosters an inclusive environment where everyone can contribute and succeed.

Collaborative Environment: Work alongside passionate and talented colleagues who share your drive for making a difference.

Growth Opportunities: Access to professional development, networking, and the chance to grow within an innovative, global organisation.