Rush Street Interactive · 2 months ago
Affiliate Manager
United States
Full-time
Remote
Mid Level
$65K/yr - $85K/yr
3+ years expRush Street Interactive is a market leader in online casino and sports betting, currently operating real-money gaming with brands like BetRivers.com and PlaySugarHouse.com. The Affiliate Manager will lead the strategic growth and performance of the affiliate programs across multiple brands and markets, focusing on partner acquisition, campaign optimization, and measurable ROI.
CasinoGamingOnline Games
Responsibilities
Lead the strategic development, optimization, and growth of RSI’s affiliate marketing programs across all brands and markets
Identify, recruit, and onboard high-performing affiliate partners across key networks (Income Access, Partnerize, CJ, Impact Radius etc.)
Negotiate commission structures, CPA rates, and hybrid deals to align with LTV, ROI, and profitability goals
Drive elasticity and incrementality testing to measure true partner value and refine acquisition economics
Collaborate with internal teams (Brand Marketing, Performance Marketing, Finance, BI, CRM, Legal, Compliance, and Creative) to align affiliate strategy with broader business objectives
Maintain and expand relationships with top-performing affiliates and networks
Manage day-to-day partner communication, support, and optimization activities
Develop scalable processes for affiliate onboarding, creative deployment, and reporting cadence
Represent RSI at affiliate marketing events, conferences, and trade shows to recruit and nurture partnerships
Manage and maintain accurate affiliate tracking, attribution, and data integrations using tools such as Income Access and partner APIs
Collaborate with BI and Marketing Ops to create affiliate performance dashboards and reporting pipelines
Conduct deep-dive analyses on partner ROI, campaign performance, and customer cohort value to inform ongoing optimizations
Partner with product and tech teams to support tracking and tagging infrastructure improvements
Own the forecasting and budget management process for affiliate-driven acquisitions
Monitor program KPIs including conversion rates, CPAs, ROI, and LTV contribution
Produce monthly executive summaries and quarterly business reviews highlighting trends, performance drivers, and growth opportunities
Qualification
Required
Bachelor's degree in Marketing, Business, or related field required
3+ years of experience in affiliate marketing, preferably on the advertiser or performance marketing side
Strong experience managing partnerships with major affiliate networks (CJ, Impact Radius, Income Access, Partnerize, etc.)
Proven analytical ability—comfortable with data interpretation, ROI modeling, elasticity testing, and partner profitability analysis
Technical fluency in affiliate tracking, attribution systems, and campaign setup
Excellent communication, negotiation, and cross-functional collaboration skills
Proficiency in Microsoft Excel and familiarity with BI tools (Tableau, Power BI, or Looker)
Able to travel occasionally both domestically and internationally
Preferred
Experience with the following tools and platforms, preferred
Advertising Platforms (AdTech): Google Ads, Meta (Facebook/Instagram), TikTok Ads, LinkedIn Ads, Bing Ads, preferred
Measurement & Attribution: AppsFlyer, Income Access, Looker, Snowflake, Google Analytics (GA4), Segment, preferred
Experience in high-volume, fast-paced digital marketing or e-commerce environments, preferred
Familiarity with online gaming or entertainment industries, preferred
Understanding of digital attribution, multi-touch models, and customer lifecycle marketing, preferred
Benefits
Discretionary annual company bonus (Eligibility Varies by Role)
401(k) plan with 100% company match on the first 4%
Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
Paid Time Off (Eligibility Varies by Role)
Employee Assistance Program (EAP)
Company
Rush Street Interactive
Rush Street Interactive offers online casino and sports betting in the U.S.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$160MKey Investors
Fidelity
2020-12-29Post Ipo Equity· $160M
2020-12-29IPO
Leadership Team
Richard Schwartz
Chief Executive Officer
S
Shubham Tyagi
Chief Technology Officer
Recent News
Rush Street Interactive, Inc.
2025-12-02
Rush Street Interactive, Inc.
2025-12-01
Company data provided by crunchbase