Under Armour · 2 weeks ago
Associate PLM, Licensing - Hydration & Eyewear
Under Armour is committed to empowering athletes and driving innovation. The Associate PLM is responsible for building performance-driven innovative products for the Licensing - Hydration & Eyewear category, collaborating cross-functionally to elevate the athlete's performance.
Responsibilities
Build the product line and help carry the process from concept to commercialization. Assist in building the brief and communicate the vision to cross functional partners. Work with design, development and sourcing through the fit and development process to deliver great product that hits margin targets and the numbers
Data and systems management. Oversee, manage, and ensure all systems + data are up to date and input on time
Develop business acumen. Partner with planners, merchandisers, sales, and Director to develop strong understanding of the numbers. An Associate PLM should be able to analyze and articulate information around bookings, sales, and trends to inform future line plan decisions
Collaborate with Sports Marketing and Global Regions to build best in class product for Collegiate and Professional assets/partners
Connect with the Athlete. Work with, observe, and gain crucial athlete insights informing and influencing product. Be knowledgeable on the market landscape and the competition
Assist Director to outline and manage seasonal business plans to include growth opportunity based on product range (styles/skus), price positioning, channel distribution, delivery launch and flow through
Have detailed knowledge of the product in your area – keeping record of fabric, trims, fit, costing and approval timelines pertaining to each style
Have detailed knowledge of Under Armour’s greatest innovations and performance solutions to support the effort of these brand stories showing up on our Team Athletes
Assist in product presentations internally and externally
Responsible for data entry into Centric/Armoury, and other related systems
Other responsibilities may be assigned as needs of the business change
Qualification
Required
Bachelor's degree with typically 5 years of relevant experience or Master's degree with typically 3 years of relevant experience or typically 9 years of relevant work experience without degree
Product line management experience along with project management, product marketing and/or Consumer insight experience
Ability to successfully lead a cross-functional pod with strong and proven relationship building
Strong presentation, collaboration, project, and time management skills
Ability to problem solve and make decisions with best interest of Athlete/Customer in mind
Preferred
Preferred experience managing Full Product Life Cycle
Ability to mine consumer insights and translate into product solutions
Benefits
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Company
Under Armour
Under Armour is a manufacturer of footwear, sport, and casual apparel.
Funding
Current Stage
Public CompanyTotal Funding
$567.4MKey Investors
Fairfax Financial HoldingsBDT & MSD Partners
2026-01-02Post Ipo Secondary· $67.4M
2025-06-17Post Ipo Debt· $400M
2023-05-31Post Ipo Secondary· $100M
Recent News
Sports Business Journal
2026-01-17
2026-01-17
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2026-01-16
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