ENCON Heating & A/C · 2 months ago
Regional Marketing Manager – HVAC (Northeast Region)
Stratford, CT
Full-time
Onsite
Senior Level
5+ years expENCON Heating & A/C is seeking a hands-on, creative, and analytical Regional Marketing Manager to lead marketing efforts across their Northeast HVAC operations. The role involves developing and executing marketing strategies to strengthen brand presence and drive qualified leads while managing integrated campaigns and analyzing performance metrics.
Building MaterialHeating Ventilation and Air Conditioning (HVAC)Real Estate
Responsibilities
Develop and execute regional marketing plans that align with sales and hiring goals and brand strategy
Conceptualize, design, and produce marketing collateral (digital and print) using in-house tools or Adobe/Canva
Manage integrated campaigns across digital, social, and traditional channels
Partner with sales and operations to launch promotions, trade programs, and regional initiatives
Analyze campaign performance metrics and report on ROI, conversion rates, and lead quality
Maintain regional website pages and ensure local SEO optimization
Coordinate trade show presence, sponsorships, and community engagement events
Manage marketing budgets and vendor relationships to maximize impact
Serve as the brand guardian for all companies in the region, ensuring consistency and quality
Stay current on HVAC and construction market trends, competitive activity, and trade events
Experience using AI-driven marketing tools and automation platforms to optimize campaigns and content creation
Data-Driven Decision Making-Advanced skills in marketing analytics platforms (e.g., Google Analytics, HubSpot, or similar) and AI-based reporting tools
Cross-Functional Collaboration-Work closely with IT and operations to integrate marketing automation into business workflows
Innovation & Continuous Improvement-Stay ahead of emerging technologies in marketing automation and AI to maintain competitive advantage
Compliance & Brand Governance-Ensure AI-generated content adheres to brand standards and regulatory requirements
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
5+ years of marketing experience
Experience within the HVAC, construction, or skilled-trades industries
Strong design and layout capabilities (Adobe Creative Suite, Canva, or similar)
Proven ability to develop and execute creative marketing ideas end-to-end
Skilled in data analysis, reporting, and campaign optimization
Excellent communication and project management skills
Self-starter with the ability to work independently and travel regionally
Experience managing budgets and external vendors or agencies
Employment/education will be verified
Applicants must be currently authorized to work in the United States on a full-time basis
Must have reliable transportation with a valid driver's license
Preferred
Experience using AI-driven marketing tools and automation platforms to optimize campaigns and content creation
Advanced skills in marketing analytics platforms (e.g., Google Analytics, HubSpot, or similar) and AI-based reporting tools
Work closely with IT and operations to integrate marketing automation into business workflows
Stay ahead of emerging technologies in marketing automation and AI to maintain competitive advantage
Ensure AI-generated content adheres to brand standards and regulatory requirements
Company
ENCON Heating & A/C
ENCON Heating & A/C provides engineering, installation, and maintenance of HVAC systems for both commercial and custom residential applications.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2016-09-30Acquired
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