Growth Marketing Manager - Wellness & Consumer Goods jobs in United States
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BIOptimizers · 2 months ago

Growth Marketing Manager - Wellness & Consumer Goods

BiOptimizers is a company dedicated to helping individuals achieve peak biological performance through science-backed supplements and wellness tools. The Growth Marketing Manager will develop and execute innovative marketing strategies to drive customer acquisition and retention, collaborating with cross-functional teams to optimize marketing effectiveness.

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Responsibilities

Support the development and execution of innovative marketing strategies that drive customer acquisition and retention
Identify growth opportunities across various channels, including direct-to-consumer (DTC) platforms, Amazon, and social media
Collaborate cross-functionally with product, sales, and analytics teams to ensure alignment and maximize marketing effectiveness

Qualification

Growth marketingDigital marketingData-driven decision-makingE-commerce platformsA/B testingAnalytical abilitiesInterpersonal skillsAdaptability

Required

5+ years of experience in growth marketing, digital marketing, or a related field within the consumer goods or wellness industry
Bachelor's degree in Marketing, Business, or a related field; MBA preferred
Strong proficiency in digital marketing tools and platforms, including Google Analytics, Facebook Ads Manager, and email marketing systems
Demonstrated ability to drive results through effective marketing campaigns, audience segmentation, and performance analysis
Strong proficiency in data-driven decision-making and A/B testing methodologies
Demonstrated ability to collaborate across teams and manage multiple projects in a fast-paced environment

Preferred

Experience with e-commerce platforms and omnichannel marketing strategies
Relevant certifications in digital marketing, growth marketing, or data analytics (e.g., Google Analytics Certification)
Familiarity with a consumer wellness brand operating in a hypergrowth environment

Company

BIOptimizers

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Bioptimizers are supplements that help people attain optimal physical, mental, and spiritual well-being.