BIOptimizers · 2 months ago
Growth Marketing Manager - Wellness & Consumer Goods
BiOptimizers is a company dedicated to helping individuals achieve peak biological performance through science-backed supplements and wellness tools. The Growth Marketing Manager will develop and execute innovative marketing strategies to drive customer acquisition and retention, collaborating with cross-functional teams to optimize marketing effectiveness.
FitnessHealth CareWellness
Responsibilities
Support the development and execution of innovative marketing strategies that drive customer acquisition and retention
Identify growth opportunities across various channels, including direct-to-consumer (DTC) platforms, Amazon, and social media
Collaborate cross-functionally with product, sales, and analytics teams to ensure alignment and maximize marketing effectiveness
Qualification
Required
5+ years of experience in growth marketing, digital marketing, or a related field within the consumer goods or wellness industry
Bachelor's degree in Marketing, Business, or a related field; MBA preferred
Strong proficiency in digital marketing tools and platforms, including Google Analytics, Facebook Ads Manager, and email marketing systems
Demonstrated ability to drive results through effective marketing campaigns, audience segmentation, and performance analysis
Strong proficiency in data-driven decision-making and A/B testing methodologies
Demonstrated ability to collaborate across teams and manage multiple projects in a fast-paced environment
Preferred
Experience with e-commerce platforms and omnichannel marketing strategies
Relevant certifications in digital marketing, growth marketing, or data analytics (e.g., Google Analytics Certification)
Familiarity with a consumer wellness brand operating in a hypergrowth environment
Company
BIOptimizers
Bioptimizers are supplements that help people attain optimal physical, mental, and spiritual well-being.
Funding
Current Stage
Growth StageRecent News
2025-05-09
Company data provided by crunchbase