Epic Games · 2 months ago
Director, Lifecycle Marketing
Cary,North Carolina,United States
Full-time
Onsite
Director/Executive
10+ years expEpic Games is a leading company in the gaming industry known for its innovative technology and award-winning games. They are seeking a Director of Lifecycle Marketing to lead the vision and strategy for player engagement systems, overseeing a team to drive data-driven programs that enhance player acquisition and retention.
Developer PlatformGamingMetaverseSoftwareVideo Games
Responsibilities
Drive the product vision for Epic’s Lifecycle Marketing ecosystem, including lifecycle capabilities to cross-channel player communications and conversion optimization
Lead a team of Growth professionals focused on experimentation, optimization, and full-funnel performance across our channels
Partner cross-functionally with Engineering, Data Science, and the wider Marketing Team to design, build, and launch features that expand player engagement and revenue
Partner with Leadership and Cross Functional Partners on the Marketing Technology strategy and roadmap, ensuring that tools, systems, and data integrations enable scalable automation, personalization, and real-time decision making and insights
Develop player journey frameworks that unify Lifecycle surfaces to provide a personalized experience for our players
Establish KPIs and measurement frameworks to evaluate campaign performance, optimize spend efficiency, and identify new growth opportunities
Qualification
Required
10+ years of experience in lifecycle marketing, product management, or growth marketing, ideally within gaming, entertainment, or fast-moving consumer tech
Proven track record building or scaling growth platforms (CRM, marketing automation, analytics, experimentation) that drive measurable user engagement
Deep understanding of player lifecycle, retention, and performance optimization across owned and paid channels
Demonstrated ability to lead cross-disciplinary teams and manage complex initiatives from strategy through execution
Passion for games, technology, and building systems that create meaningful consumer/player experiences
Benefits
100% of the premiums for both you and your dependents.
Medical
Dental
Vision HRA
Long Term Disability
Life Insurance
401k with competitive match
Robust mental well-being program through Modern Health
Free therapy and coaching for employees & dependents
Unlimited PTO and sick time
Paid sabbatical for individuals after 7 years of employment
Company
Epic Games
Epic Games is an interactive entertainment company that develops games and offers its game engine technology to other developers.
1001-5000 employees
H1B Sponsorship
Epic Games has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (60)
2024 (35)
2023 (50)
2022 (24)
2021 (24)
2020 (10)
Funding
Current Stage
Late StageTotal Funding
$7.86BKey Investors
The Walt Disney CompanySonyDisney Accelerator
2024-06-10Series Unknown
2024-02-20Secondary Market
2024-02-07Corporate Round· $1.5B
Leadership Team
Randy Gelber
Chief Financial Officer
Tera Randall
Vice President, Communications and Policy
Recent News
Polygon.com - News
2026-01-25
My Nintendo News
2026-01-25
iphoneincanada.ca
2026-01-24
Company data provided by crunchbase