The Helper Bees · 2 months ago
Marketing Copywriter
Austin, TX
Full-time
Hybrid
Senior Level
$75K/yr - $85K/yr
5+ years expThe Helper Bees is a company dedicated to empowering older adults and their families in finding quality in-home care. As a Marketing Copywriter, you will create strategic content for various audiences and collaborate with the marketing team to produce a wide range of deliverables, ensuring clarity and engagement in messaging.
Elder CareHealth CareHome Health CareInsuranceInsurTech
Responsibilities
Develop a deep understanding of our audiences and the long-term care ecosystem
Conduct research, interviews, and internal kickoffs to inform high-quality, insight-driven content
Write and edit copy for a range of deliverables — including ebooks, case studies, white papers, blogs, web pages, social media, pitch decks, and email campaigns
Simplify complex or technical topics into clear, engaging narratives that resonate with the target audience
Collaborate closely with Marketing, Product, and Client Success teams to align messaging across channels and audiences
Incorporate SEO best practices to strengthen organic reach and site performance
Maintain brand consistency across all content, upholding voice, tone, and messaging guidelines
Participate in brainstorming sessions and contribute creative ideas for campaigns, storytelling, and content strategy
Present work to internal stakeholders with clear rationale; incorporate feedback thoughtfully and efficiently
Proofread and edit content for accuracy, clarity, and grammatical precision
Partner with design and multimedia teams to ensure copy and visuals work seamlessly together
Monitor and analyze content performance to continuously optimize engagement and conversion
Stay informed on industry trends and evolving content formats to keep THB’s storytelling fresh and relevant
Ensure compliance with applicable legal, brand, and industry standards
Perform other duties as assigned
Create attention-grabbing headlines, taglines, and short-form copy that convey clarity, confidence, and warmth
Collaborate closely with the Creative Director to ensure tone and voice consistency, especially as we launch our new brand guidelines
Contribute to scriptwriting for videos, campaigns, or internal communications (experience in scripting and storytelling for screen a plus)
Understand and translate Sales priorities to consistent positioning and messaging clarity
Proactively pitch copy and campaign concepts to internal stakeholders and creative partners
Qualification
Required
Passion for The Helper Bees' mission and commitment to helping people age safely and independently at home
Strong storytelling instincts and ability to adapt tone and voice across audiences and formats
Curiosity and intellectual agility — you enjoy digging into complex topics and turning insights into compelling narratives
Exceptional writing, editing, and proofreading skills
Proactive communicator who thrives in a fast-paced, collaborative environment
Strong organizational and time-management skills; able to balance multiple projects and deadlines
High professional standards and a team-oriented mindset — people enjoy working with you
Proven experience writing persuasive copy for decks, campaigns, and marketing materials that support sales priorities
Bachelor's degree in Communications, Marketing, Journalism, English, or related field
5–7 years of professional writing or content marketing experience (agency or in-house)
Portfolio showcasing versatility across content types and channels, including short-form, long-form, and presentation copy
Preferred
Experience in tech, healthcare, or regulated industries preferred
Familiarity with SEO principles, content management systems, and digital marketing workflows a plus
Experience in scriptwriting or creative campaign development is a strong bonus
Benefits
Purpose-driven culture that values creativity, collaboration, and impact.
Opportunities to work on meaningful projects at the intersection of aging, innovation, and technology.
A team that celebrates curiosity, growth, and doing great work together.
The Helper Bees is committed to building a workplace where diversity, equity, and inclusion are valued and prioritized.
We are an equal opportunity employer that welcomes all qualified applicants without discrimination based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any non-merit based or legally protected grounds.
The Helper Bees provides reasonable accommodations to qualified individuals with disabilities during the job application and interview process.
As part of our standard hiring process, selected candidates may be required to undergo a background check and/or drug screen.
The Helper Bees adheres to applicable federal, state, and local laws regarding these screenings, and the results will be considered in accordance with applicable regulations.
Company
The Helper Bees
The Helper Bees is an InsurTech startup that helps seniors and their families find solutions to aging in place.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$54.22MKey Investors
Trust VenturesSilverton PartnersTechstars
2025-01-28Series C· $35M
2022-01-12Series B· $12.8M
2020-07-22Series A· $6M
Leadership Team
Char Hu
CEO
Danny Lynch
CTO & Co-Founder
Recent News
Right Side Capital Management
2025-11-05
Mobihealthnews
2025-10-10
Company data provided by crunchbase