[solidcore] · 2 months ago
Director of Lifecycle Marketing
Arlington, VA
Full-time
Hybrid
Director/Executive
7+ years exp[solidcore] is a national boutique fitness company seeking a strategic and data-driven Director of Lifecycle Marketing. This role will lead the development and execution of client engagement, retention, and reactivation strategies while managing a team to enhance customer loyalty and lifetime value.
FitnessHealth CarePersonal Development
Responsibilities
Build and own the full client lifecycle from pre-first class to loyal member: onboarding, engagement, upsell, churn prevention, and win-back
Partner with studio and sales teams to ensure communications and offers are aligned with in-studio experience and revenue goals
Map journeys by persona and behavioral trigger, using real-time data to personalize outreach and timing
Lead strategy and execution across email, SMS, and push channels using tools like Klaviyo and CDPs
Build audience segments, automations, and campaign frameworks that drive measurable impact on LTV and retention
Implement advanced lifecycle tools (predictive churn, AI copy testing, NPS feedback loops) with analytics and engineering partners
Partner with Analytics and Data Science to identify drop-off points and opportunity gaps across the client journey
Develop a testing roadmap across channels (subject lines, cadence, incentives, creative) and measure against control groups
Translate insights into playbooks and repeatable frameworks for studio and marketing teams
Design retention and loyalty programs that recognize engagement, frequency, and spend
Build win-back strategies to re-engage dormant clients through tailored content and offers
Collaborate with Brand and Digital Product to deliver consistent storytelling and experience across every client touchpoint
Partner with Field Operations to ensure CRM campaigns support local priorities and business goals
Mentor team members and foster a test-and-learn, performance-driven culture
Qualification
Required
7+ years in lifecycle, retention, or CRM marketing (fitness, subscription, or multi-location retail experience preferred)
Expertise in CRM/CDP platforms (Klaviyo, Iterable, Braze, Segment, or similar)
Expertise in building custom-built journeys and dynamic content that adapt to client behavior and lifecycle stage is a strong plus
Proven ability to design journeys that improve LTV, reduce churn, and enhance client experience
Analytical fluency - you can translate complex data into actionable storytelling
Experience collaborating with analytics, product, and creative teams to drive outcomes
A bias for iteration and improvement - you test, measure, learn, and scale what works
Benefits
Competitive starting salary, based on skills and experience
Bonus eligibility based on performance
Monthly cell phone stipend
401k with employer match
Health, dental, & vision insurance
Flexible PTO
Free drop in classes at [solidcore]
And MORE
Company
[solidcore]
[solidcore] is a wellness company that offers high-intensity, low-impact workouts on custom pilates reformers.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$325MKey Investors
Kohlberg & CompanyVMG Partners
2025-02-04Debt Financing· $325M
2024-09-25Acquired
2023-04-18Private Equity
Leadership Team
Bryan Myers
President and CEO
Jamey Sunshine
SVP, Brand
Recent News
2025-09-15
2025-09-12
Company data provided by crunchbase