Apply on Employer Site

Birdy Grey · 2 days ago

Growth Marketing Manager - Paid Search

United States

Full-time

Remote

Mid, Senior Level

$95K/yr - $115K/yr

5+ years exp

Birdy Grey is a direct-to-consumer brand focused on celebrating friendships during weddings. The Growth Marketing Manager will design and execute the paid search channel strategy to drive traffic and sales, collaborating with various teams to achieve customer acquisition goals.

E-CommerceFashionWedding

No H1B

Responsibilities

Partner closely with the Digital Marketing Director to design the strategy, vision, and roadmap to generate high quality conversions via Paid Search and work closely with other channel managers to drive efficiencies

Build the overarching annual, quarterly, and monthly plan for the full lifecycle of our campaigns from ideation to execution

Align channel level forecasts tied to marketing & business KPIs

Execute ongoing optimizations and campaign updates to ensure channel performance is on pace relative to marketing goals

Analyze and track channel performance to provide recommendations and opportunities

Build testing plans and implement testing initiatives in key areas such as campaign structure, creatives, audiences, and placements

Collaborate daily with Creative, Tech, Product, and Data teams to develop and test new strategies, applying insights to improve performance across our various touchpoints, site, and customer journey

Liaise with our Brand and Creative teams to plan, source, and test content for ads

Identify and vet new and emerging tactics as they relate to marketing goals

Conduct competitive and market research on an ongoing basis to evaluate consumer behavior

Manage tags and pixels, product feeds, and audiences as they pertain to each channel

Partner cross-functionally with teams across the business to support initiatives and optimizations

Qualification

Paid SearchCampaign ManagementData AnalyticsConversion TrackingExcel ProficiencyEntrepreneurial SpiritProblem SolvingCross-Functional Collaboration

Required

Bachelor's Degree Required

5+ years of experience in digital marketing with a focus on Paid Search (specifically Google) and Paid Social

Advanced campaign management experience required for Paid Search, including the ability to optimize bids, budgets, and targeting based on performance data and campaign metrics

Proven ability to scale growth marketing and lead generation programs with rapid testing and learning

Expert analytical skills with the ability to forecast and perform data deep dives to surface actionable insights

Strong understanding and application of conversion tracking and pixel management

Foundational understanding of attribution and how certain channels support the overall marketing program

Proficiency in Excel & data analytics platforms

Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively

Comfortable with ambiguity and take initiative to lead projects

Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment

Proven success in working cross-functionally with all levels

Preferred

Start-up experience is a plus

Agency experience is a plus

DTC experience is a plus

Interest and knowledge in the fashion and bridal industry

Benefits

Competitive Compensation: Based on experience and performance + Annual Performance Bonus

Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits

Retirement: 401K + up to 4% match after 3 months

Generous PTO: Flexible Open PTO Policy + 11 paid holidays

Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays

Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend

Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products

Family Benefits: 3 months of paid parental leave