Intercom · 1 day ago
Senior Brand Marketing Manager
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$148K/yr - $177K/yr
8+ years expIntercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. The Senior Brand Marketing Manager will lead the execution of brand marketing campaigns, develop media strategies, and collaborate with various teams to ensure cohesive brand messaging and alignment of initiatives.
CRMMarketing AutomationSaaSSales Automation
Responsibilities
Lead the execution of brand marketing campaigns to drive brand awareness and consideration, from insight identification, brief creation, planning, creative development, multi-channel execution, launch and post-campaign evaluation
Lead Intercom’s brand media program to drive awareness and consideration, working with external media partners and internal media teams to develop media strategies across the full funnel
Develop media plan recommendations for brand campaigns and oversee the execution of media buying across CTV, OOH, audio, publishers, display and paid social
Work with internal creative teams and agencies to drive creative development and ensure the brand comes to life in the best way for each content type and channel to achieve brand goals
Collaborate with brand strategy, product marketing, performance marketing and content marketing teams to drive key campaigns and ensure cohesive brand messaging and alignment of initiatives
Synthesize data and analytics to measure campaign effectiveness, gain insights and optimize campaigns for better performance
Qualification
Required
8+ years of experience in brand marketing, ideally half of which has been in a B2B SaaS environment
Demonstrated expertise managing and executing strategic & tactical, large-scale advertising campaigns across brand media channels (i.e. OTT/CTV, streaming audio, OOH, publishers and paid social)
Experience in guiding multi-disciplinary and cross-functional marketing teams for campaign execution
Strong analytical skills: advanced proficiency with spreadsheets and experience using analytics or BI tools (Looker, Tableau, etc.)
A balance of strategic thinking and tactical execution—you know when to zoom out for the big picture and when to dive into the details
Analytical and curious by nature—you love digging into data, solving problems, and turning insights into actionable decisions
Clear and succinct written communication and comfort in presenting to executive audiences and cross-functional partners. Able to communicate complex work to both internal teams and external agencies
Thrive in a fast moving growth stage environment and comfortable operating with ambiguity
Benefits
Comprehensive medical, dental, and vision coverage
Regular compensation reviews - great work is rewarded!
Flexible paid time off policy
Paid Parental Leave Program
401k plan & match
In-office bicycle storage
Fun events for Intercomrades, friends, and family!
Company
Intercom
Intercom is a software company that creates modern customer service software that redefines how businesses support their customers.
1001-5000 employees
H1B Sponsorship
Intercom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (8)
2023 (4)
2022 (5)
2021 (5)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$240.75MKey Investors
Kleiner PerkinsIndex VenturesICONIQ Growth
2018-03-27Series D· $125M
2016-04-07Series C· $50M
2015-08-26Series C· $35M
Leadership Team
Eoghan McCabe
CEO, chairman, and co-founder
Ciaran Lee
Co-Founder
Recent News
2025-10-31
Company data provided by crunchbase