ProSites · 2 months ago
Growth Marketing Sr. Manager
United States
Full-time
Remote
Senior Level
$110K/yr - $130K/yr
5+ years expProSites is seeking a Growth Marketing Sr. Manager to own the demand engine end-to-end, focusing on strategy, execution, and outcomes across pipeline creation, lead quality, and conversion. This role requires deep digital acquisition expertise and collaboration with Sales, Product, and Operations to achieve aggressive pipeline and revenue goals.
MarketingWeb DesignWeb Development
Responsibilities
Act as a player/coach for customer acquisition across multiple verticals, advising and being 'hands on keys' across multiple digital marketing strategies
Build and own the customer acquisition plans for our ideal customer profile across multiple verticals: targeting, channel mix, budgets, measurement, and quarterly targets (MQL, SQL/PQL, pipeline, CAC/LTV)
Translate strategy into a live roadmap, calendar, and briefs spanning campaigns, launches, and always-on programs to enable channel marketing managers, designers, writers, and web team to execute flawlessly
Set hypothesis-driven goals; prioritize by expected impact, cost, and confidence
Build compounding loops (content ? SEO ? retargeting ? nurture; referrals/advocacy; partner co-marketing) that improve efficiency over time
Run structured experimentation (A/B/MV) across ads, offers, landing pages, and nurture flows; systematize learnings
Collaborate with Product Marketing on messaging, offers, competitive positioning, and product launches for the vertical
Work with Sales/SDR leadership to align targets, handoffs, and feedback loops; enable with pitch materials and objection handling
Partner with channel managers and CS to implement lifecycle triggers, scoring, and routing that increase speed-to-lead and meeting-set rates
Define objectives and key results to achieve company goals, and drive alignment across functional teams within the vertical to ensure success
Build and/or maintain basic reporting to monitor the health of the vertical, the strategy, and execution, and work with specialists on more complex needs
Attribute impact by channel/campaign; model CAC, payback, and LTV by segment
Maintain data quality and enforce tracking standards across campaigns and web properties
Establish operating cadence (weekly planning, standups, post-mortems) and maintain decision logs, playbooks, and SLAs with Sales/SDR
Partner with Operations on lead management (scoring, routing, enrichment) and forecast accuracy
Ensure compliance with privacy, consent, and brand guidelines
Qualification
Required
5–7+ years in digital/growth marketing with ownership of demand, leads, and conversion in B2B SaaS
Proven track record scaling multi-channel acquisition with efficient CAC and measurable pipeline impact. A healthy level of obsession with funnels and loops is required
High analytical and technical aptitude; comfortable translating data into decisive action
Google Analytics (GA4) and Salesforce (SFDC): high proficiency required
Exceptional campaign and project management; organized with reliable follow-through and documentation
Strong collaboration with Sales, RevOps, and Product teams; crisp written and verbal communication
AI-first mentality: Proficiency with AI and where it can be leveraged to increase speed and quality
Preferred
Power BI (plus) and SQL (plus) for deeper analysis and self-serve insights
Operational internet & web proficiency (HTTP, tags/cookies, CDNs, DNS, performance, accessibility, SEO) as a strong plus
Experience in [Industry Vertical] and with partner/affiliate ecosystems
Familiarity with marketing automation and enrichment tools (e.g., HubSpot/Marketo, Clearbit/ZoomInfo) and experimentation platforms
Company
ProSites
ProSites delivers innovative website design and online marketing solutions that help professionals achieve measurable practice growth.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2025-12-17Debt Financing
2019-10-31Acquired
Leadership Team
Dave Rutan
CEO
Recent News
2026-01-07
2025-12-22
Venture Capital
2025-12-19
Company data provided by crunchbase