Product Marketing Director jobs in United States
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Wood Mackenzie ยท 2 days ago

Product Marketing Director

positionBoston, MA
timeFull-time
remoteHybrid
seniorityDirector/Executive
money$145K/yr - $175K/yr

Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. They are seeking a Product Marketing Director to lead portfolio marketing strategies and drive the growth of AI-enabled data analytics solutions for corporate customers.

ConsultingEnergyMarket ResearchOil and Gas
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H1B Sponsor Likelynote

Responsibilities

Obtaining and using insights across markets, clients, competitors and prospects, formulate value-driven customer propositions and product use cases, feeding back what resonates
Working closely with the product and the wider go-to-market team, use market segmentation to position products for each customer group. Create user and buyer personas and messaging to aid strategic selling
Work with product teams to understand roadmaps and create compelling value proposition messaging to be used in marketing programmes and sales tools. As the marketing lead in Go-to-market and Portfolio planning meetings, share product strategies with growth marketing teams
Develop sales tools including product playbooks, competitor battlecards and sales decks. Work with a broader marketing, content and creative teams to create a range of assets with business outcomes-led messaging
As part of the leadership team, own positioning and messaging according to customer segmentation to enable effective communications throughout the full lifecycle of products, including launch, updates, and sunset to achieve agreed commercial goals

Qualification

B2B product marketingProduct lifecycle managementStakeholder managementSales tools developmentMarket segmentationAI skillsValue proposition messagingStorytelling skillsWriting skills

Required

Specific expertise in business-to-business product marketing
Outstanding writing skills
An exceptional stakeholder manager who knows how to influence outcomes
Experience of managing the product lifecycle from a product marketing perspective
Excellent storytelling skills
Interest and desire to advance their AI skills
Confidence to challenge constructively and stay focused on value

Company

Wood Mackenzie

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Wood Mackenzie is a research and consultancy business for the energy, chemicals, metals, and mining industries.
dateFounded in 1973
location
Edinburgh, Edinburgh, City of, GBR
people-size1001-5000 employees
web-link
http://www.woodmac.com/

H1B Sponsorship

Wood Mackenzie has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (7)
2023 (9)
2022 (18)
2021 (16)
2020 (22)

Funding

Current Stage
Late Stage
Total Funding
unknown
2022-10-31Acquired

Leadership Team

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Jason Liu
Chief Executive Officer
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Recent News

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Company data provided by crunchbase