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BenQ North America · 2 months ago

Marketing Demand Generation Specialist CONTRACTOR

Plano, TX

Full-time, Contract

Onsite

Mid Level

3+ years exp

BenQ North America is an award-winning display solutions provider for lifestyle and business. They are hiring a Senior Demand Generation Specialist to enhance lead quality and sales conversion through effective digital marketing and eCommerce strategies, focusing on driving traffic and revenue growth.

Consumer Electronics

Responsibilities

Identify opportunities, transform go-to-market strategies into high-performing demand generation initiatives that build awareness, drive engagement, and accelerate pipeline velocity (Including lead quality and increasing sales conversion for the business)

Take a process and metric-driven view of the big picture and drive to the specific actions for various activities that will increase traffic and sales

Conduct competitive analysis and market research to stay informed about industry trends and consumer behavior

Create, update, and maintain eStore product pricing, Magento SKUs, and promotional activities

Ensure the online store is visually appealing, has an order flow, is easy to navigate, and is updated with the latest products and information

Prepare new product content and ensure loading into the eStore platform with proper SEO, image size, tags, attributes, set up home banner, etc., promptly aligned with product launch plans

Manage 1WorldSync and Commerce Connector for product data updates and syndication

Manage, execute, and optimize demand generation campaigns and new product launches in collaboration with PM and Marcom teams across Google Ads, Meta Ads, SEO, SEM, email marketing, SMS, etc, to drive qualified traffic, generate leads, and increase conversions through strategic targeting, creative optimization, and data-driven performance analysis

Initiative eStore campaigns to drive traffic and sales conversion with an end-to-end process (Plan-Develop-Execute-Measure/Analysis). Be willing and able to execute or delegate

Monitor and analyze campaign performance to optimize ROI and drive traffic to the company

Leverage personalization, intent data, and modern tools to improve targeting and engagement

Monitor, conduct, and report analysis based on key product segments to identify trends, customer behaviors, sales patterns, market conditions, and improvement areas

Utilize analytics tools to track and report on eCommerce performance metrics such as traffic, conversion rates, sales, and customer retention, and provide actionable insights and recommendations to other related teams

Coordinate with the Customer Experience & Care team to follow up on eStore customer cases, including order issues and resolution

Work with cross-functional teams, including marketing, IT, Customer Experience & Care, HQ, and logistics teams, to ensure cohesive eCommerce operations

Qualification

Demand generationECommerce B2C experienceGoogle AdsAnalytic toolsContent Management SystemMulti-channel campaign executionOnline store managementCommunication skillsProblem-solving skillsAttention to detail

Required

3+ years of Demand generation / eCommerce B2C experience with extensive knowledge of best practices and strategies

3+ years of experience working within a Content Management System in an eCommerce retail environment

Experience in multi-channel campaign execution (paid, email, SEO/SEM, content syndication)

Knowledge in Google Ads/ Meta Ads/ and HubSpot

Hands-on experience in Analytic tools such as Google Analytics, Tableau, and Looker Studio, with the ability to translate insights into action

Experience and familiarity with Online store management tools such as Adobe Experience (Magento), Adobe Experience Manager (AEM)

Able to work in a fast-paced, metric-driven environment with periods of pressure to meet deadlines/goals

Well-organized and able to keep multiple activities moving forward in parallel, with strong attention to detail

Passionate about results and continuous improvement

Strong cross-functional collaboration skills, with a relationship builder with excellent interpersonal, oral, and written communication, problem-solving, and presentation skills, are a must

Bachelor's degree required: Business, Marketing, and eCommerce, Business Analytics, or Technical Fields preferred