Urrly · 2 months ago
Director of Sales – Public Sector SaaS (Player-Coach Role)
Urrly is a PE-backed SaaS company serving over 40,000 public safety agencies. They are seeking a Director of Sales to lead sales growth, coach a lean team, and drive new business from a substantial lead base.
Artificial Intelligence (AI)Business DevelopmentInformation TechnologySales
Responsibilities
Carry a personal quota and close end-to-end deals
Build and run outbound motion across 40K+ existing agencies
Coach and mentor 2 current reps (SDR + Sales Manager)
Write and refine sales playbooks and sequences (HubSpot)
Drive GTM for new acquisition product launch
Shorten cycles, improve conversion, and increase ACV
Report directly to exec team; shape overall revenue strategy
Qualification
Required
5+ years in B2B or B2G SaaS sales
Proven quota-carrying success ($1K–$20K ACV range)
Experience leading or mentoring other reps (player-coach style)
Strong pipeline management and outbound discipline
Work authorization in U.S. (no sponsorship)
Preferred
Experience selling to government or public safety agencies
Background at Vector Solutions, NeoGov, PowerDMS, Lexipol, Mark43, or Flock Safety
HubSpot CRM fluency
Benefits
Health, dental, vision
401(k)
PTO + paid holidays
Remote flexibility