Confidential Careers · 2 months ago
Marketing and Events Manager
Miami, FL
Full-time
Onsite
Mid, Senior Level
$80K/yr - $90K/yr
3+ years expConfidential is a leading South Florida hospitality company seeking a full-time, experienced Marketing & Events Manager. The role involves overseeing event marketing, coordination, and execution for dynamic venues, requiring creativity, organization, and strong local connections.
Human ResourcesRecruiting
Responsibilities
Conceptualize, plan, and execute events for assigned venues, ensuring smooth coordination of logistics, entertainment, and on-site production
Lead marketing strategies for each event, working closely with creative, social media, and production teams to ensure consistency with brand standards and creative output
Collaborate with the Production Manager to conceptualize and implement event décor and production setups, ensuring optimal execution
Maintain a weekly audit of the event calendar, strategically placing and optimizing events for maximum impact and visibility
Develop and contribute innovative marketing strategies, ensuring all digital, social media, and PR campaigns are on-brand and captivating
Lead cross-functional collaboration with design, social media, digital advertising, web, and public relations teams to align messaging and strategies across all channels
Provide clear creative direction for artwork, ensuring designs are eye-catching, on-brand, and contribute to successful event promotion
Work closely with the social media team to review scheduled posts across all platforms (Instagram, Facebook, TikTok, Google My Business, LinkedIn, etc.), ensuring alignment with the marketing strategy
Collaborate with the digital advertising team to oversee paid campaigns on Meta, Google, TikTok, Yelp, and TripAdvisor
Foster and expand local influencer partnerships and media relationships, ensuring visits and collaborations are aligned with event marketing and social media efforts
Identify offsite promotional opportunities and assist in the coordination and execution of community engagements that drive foot traffic to venues
Consistently monitor and analyze local social trends, identifying new opportunities for collaboration, event themes, and marketing strategies to keep the venue relevant in Miami’s dynamic scene
Ensure consistency in the customer journey, from the first interaction with marketing materials to the event experience, pinpointing areas for improvement and optimizing customer touchpoints
Coordinate all on-site promotional materials, including branded signage, menus, apparel, and venue décor
Lead event reporting efforts, providing weekly updates on event attendance, sales, and marketing performance metrics
Proactively manage the marketing budget, ensuring all marketing initiatives and events stay within financial constraints
Attend weekly meetings with the marketing, PR, operations, and production teams to ensure seamless collaboration and strategy execution
Provide weekly reports on event success, attendance, marketing impact, and budget adherence to directors and stakeholders
Qualification
Required
3 to 5 years of hospitality marketing experience, with a strong focus on event marketing and coordination
In-depth knowledge of Miami's social scene, including local venues, bands, DJs, influencers, and emerging cultural trends
Proven track record of managing high-pressure projects with tight deadlines, while maintaining creativity and quality
Exceptional organizational skills, with the ability to manage multiple projects simultaneously without missing a detail
Ability to work in a high-pressure environment, meeting tight deadlines and leading cross-functional teams to deliver results
Strong leadership skills, with the ability to take charge of projects and motivate a team
Experience in digital marketing (including Meta, Google Ads) and proficiency in social media platforms (Instagram, TikTok, Yelp, Facebook)
Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign) or similar creative tools
Bilingual (English/Spanish) is a plus
Bachelor's (Required)
Event, Nightclub, or Restaurant Marketing Management: 2 years (Required)
English (Required)
Miami, FL: Relocate before starting work (Required)
Preferred
Extensive knowledge of South Florida's hospitality landscape, including local influencers, music genres, and cultural trends
Experience working with event production teams, managing décor, setup, and entertainment for both large and small-scale events
Ability to stay ahead of digital and social trends, ensuring our venues remain relevant and competitive in a constantly evolving market
Proven ability to manage and grow influencer partnerships, with a solid network of Miami-based contacts
Experience with public relations and coordinating press visits to maximize event exposure
Benefits
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance
Company
Confidential Careers
Disclaimer : We are a community and job agrregator job board, where recruiters & job seekers as members connect for confidential and other roles.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
E
Edwin Xiao
Chief Revenue Officer
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