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Vita Coco · 1 month ago

Senior Manager, Trade Marketing

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$120K/yr - $140K/yr

8+ years exp

The Vita Coco Company is a leading producer of coconut water in the United States, committed to ethical and sustainable practices. The Senior Trade Marketing Manager will develop and execute integrated trade marketing strategies to drive volume and visibility across various retail channels, while collaborating with cross-functional teams to enhance brand representation and achieve commercial goals.

Food and BeverageFood ProcessingManufacturingWater

Culture & Values

H1B Sponsor Likely

Responsibilities

Lead the translation of brand and business objectives into channel-specific trade marketing strategies that drive revenue growth and velocities for the full Vita Coco portfolio

Act as a strategic thought partner to the Associate Brand Director and Sales Directors, influencing commercial planning, innovation launches, and promotional investment decisions

Own and develop comprehensive strategies for trimester-based 360-degree retail programs (in-store & shopper marketing including Aisle, Fetch, Ibotta, etc.) aligned with brand priorities at a national, channel, retailer-specific level, presenting strategies and championing ideas to senior leadership (CMO, VP Marketing, Sales leadership team)

Establish and oversee data-driven ROI frameworks to evaluate program effectiveness, partnering with Finance and Category teams to inform and optimize future strategies

Define and manage the annual trade marketing calendar and investment framework, ensuring alignment with distributor timelines, brand initiatives, and commercial priorities

Direct planning and execution of national trade shows in partnership with the National Brand Activation Specialist

Be the champion of the Vita Coco brand at all trade touchpoints across the portfolio, ensuring adherence to brand standards

Integrate trade and digital retail strategies by collaborating closely with the Omnichannel team to ensure seamless continuity between in-store and online media activations (Amazon, Instacart, retailer-specific platforms, etc.)

Serve as the primary liaison between Brand, Sales, and Category Management leadership, driving alignment on channel priorities, promotional strategies, and customer-specific programs

Represent Trade Marketing at senior cross-functional forums, contributing to go-to-market plans, distribution strategy, and innovation launches with data-driven insights and commercial perspective

Leverage consumer and shopper insights to tailor trade programs and messaging that resonate with target audiences and drive conversion at the point of sale

Oversee creative development for POS materials with internal Creative team and manage external POS vendor (ADM), ensuring timely and in-budget creation of all selling materials

Lead the development and optimization of sell-in and in-market execution tools, partnering with Sales and Category teams to deliver compelling retailer presentations, sell stories, and sell decks that secure buy-in and drive incremental opportunities

Establish and maintain a best-in-class enablement system—a centralized toolkit and process for organizing, distributing, and maintaining all trade marketing and sales assets across customers and field teams

Own and manage trade marketing budgets across the Vita Coco portfolio, ensuring disciplined allocation, efficient spend, and high-impact program execution based on evolving commercial needs

Partner with Finance and Category teams to monitor performance, evaluate ROI, and lead quarterly and annual reviews to inform future budget and investment decisions

Lead and develop a high-performing trade marketing team, managing and mentoring two direct reports (Trade Marketing Manager and National Brand Activation Specialist)

Foster a culture of accountability, collaboration, and growth, empowering team members to take ownership and develop strategic acumen

Qualification

Trade marketing strategiesAnalytical skillsProject managementBudget managementCreative intuitionCommunication skillsCollaboration skillsTeam management

Required

Bachelor's degree in marketing, business, or related field

8-10 years of experience in trade or shopper marketing, preferably within CPG

Demonstrated success developing and executing national trade marketing strategies that deliver measurable sales growth

Strong analytical, strategic thinking, and project management skills

Strong creative intuition with ability to give creative feedback and translate brand guidelines to trade-first assets

Excellent communication and collaboration skills; able to influence cross-functionally

Experience leading and developing direct reports and managing complex budgets

Company

Vita Coco

Vita Coco produces coconut water, vita coco, clean energy drink runa, canned water, protein water, and PWR LIFT.

Founded in 2004

New York, New York, USA

201-500 employees

https://www.thevitacococompany.com

H1B Sponsorship

Vita Coco has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2025 (2)