Amazon · 2 months ago
Head of Lifecycle Marketing, Shopbop
New York, New York, USA
Full-time
Onsite
Director/Executive
$106K/yr - $185K/yr
7+ years expAmazon's Shopbop is looking for a strategic Head of Lifecycle Marketing to lead their global Email and Push notification programs while driving growth for their mobile App. The role involves owning the strategic vision for lifecycle marketing initiatives and collaborating with cross-functional teams to enhance customer engagement and revenue growth.
Artificial Intelligence (AI)DeliveryE-CommerceFoundational AIRetail
Responsibilities
Define comprehensive strategic vision for Email, Push notifications, and App channels aligned with Shopbop’s business goals and growth targets
Guide the evolution of our lifecycle marketing program across all stages of the journey (acquisition, retention, lapsed, etc.) informed by customer insights, strategic testing, and optimization
Lead strategic planning, forecasting, and goal-setting across channels, providing executive-level insights and recommendations
Architect next-generation personalization and automation strategies to enhance customer lifetime value
Develop segmentation to improve targeting and relevancy of campaigns
Drive innovation in our mobile app strategy, leading cross-functional initiatives to accelerate growth
Lead the implementation and optimization of new customer touch points and payment solutions to reduce friction in the customer journey
Champion technology investments and platform enhancements to enable advanced capabilities
Collaborate on the evolution of customer loyalty initiatives, improving program value and driving engagement across customer segments
Design framework for testing, measuring, and optimizing channel performance and customer engagement
Develop strategic partnerships across CRM, Product, Tech, and Creative to drive transformation initiatives
Maintain a high bar for marketing creative and copy across all messaging touch points
Own the marketing budget for Email & Push channels, including 3rd party vendor relationships and contracts
Stay abreast of industry trends in email/push marketing, CRM, and marketing automation
Mentor and develop team members while fostering a culture of innovation and customer obsession
Qualification
Required
7+ years of professional non-internship marketing experience
5+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Strong technical understanding and fundamental knowledge of email tools and systems (Salesforce preferred)
Proficiency with HTML and email coding
Experience devising marketing campaigns to support mobile App
Experience using analytics platforms and advanced Microsoft Excel and Office skills
Strong analytical and problem-solving skills
Highly organized, excellent attention to detail while seeing the big picture
Excellent communication (written and verbal) and interpersonal skills
Experience managing 3rd party vendor relationships
Comfortable leading presentations and communicating with senior leadership
2+ years of managerial experience
Bachelor's degree in a related field
Preferred
Experience working in an online fashion setting
Strong interest in and familiarity with fashion
Experience with SMS marketing
Benefits
Equity
Sign-on payments
Medical
Financial
Other forms of compensation
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
10001+ employees
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
AmazonKleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Leadership Team
Douglas J. Herrington
CEO, Worldwide Amazon Stores
Werner Vogels
VP & CTO
Recent News
2026-01-25
2026-01-25
2026-01-25
Company data provided by crunchbase