SMU Dedman School of Law · 2 months ago
Director of Marketing and Communications
USA-TX-Dallas
Full-time
Onsite
Director/Executive
7+ years expSMU Dedman School of Law is a prestigious institution known for its diverse student body and commitment to academic excellence. The Director of Marketing and Communications will drive the visibility of the school's programs and research by developing dynamic marketing strategies and managing the school's brand to enhance enrollment and engagement with stakeholders.
EducationUniversities
Responsibilities
Develop and implement a strategic communications and marketing plan to promote programs, degree offerings/products, lead generations, and activities of the Lyle School. The Director will work closely with the Dean’s leadership team to increase brand awareness with constituents, including prospective students, corporate partners, executive board members, and media outlets and publications
Engage with external vendors and agencies to identify and yield prospective undergraduate and graduate students. Work across campus to collaborate on SMU and Lyle messaging to internal and external audiences. Works closely with those in the Lyle School to promote activities taking place by faculty, staff and students on behalf of the school
The director will work closely with the student recruiting office to create and distribute content and collateral material to support lead generation and interest from prospective students
Create and maintain key performance indicators (KPIs) to track activities and identify successful marketing campaigns. Provide monthly reporting to the Dean on current marketing strategies and metrics
Responsible for all digital content including social media and websites
Supervises the Marketing and Communications team and maintains budgetary operations
Special projects and other duties as assigned
Occasional evening/weekend hours may be required
Occasional travel may be required
Qualification
Required
A Bachelor's degree is required
A minimum of seven (7) years of experience is required
Candidate must demonstrate strong interpersonal and verbal communication skills
Candidate must demonstrate strong written communication skills
Candidate must possess strong problem-solving skills
Candidate must have strong organizational, planning and time management skills
Candidate must be proficient in Microsoft Office
Preferred
A Master's degree is preferred
A degree in marketing or related field is preferred
Experience in higher education environments related to admissions and enrollment strategies is preferred
Candidate familiarity with Slate, PeopleSoft and other CRM systems is preferred
Benefits
SMU offers staff a broad, competitive array of health and related benefit.
In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.
SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.
Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.
Company
SMU Dedman School of Law
SMU Dedman School of Law is the premier law school in Dallas, Texas. It is a sub-organization of Southern Methodist University.
51-200 employees
Funding
Current Stage
Growth StageRecent News
bloomberglaw.com
2025-12-22
bloomberglaw.com
2025-12-08
Company data provided by crunchbase