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Hostaway · 2 days ago

Paid Media Manager - 100% remote - North America

United States

Full-time

Remote

Senior Level

5+ years exp

Hostaway is a SaaS startup transforming the vacation rental industry. They are seeking a dynamic Paid Media Manager to own and lead their paid search program, driving measurable impact on their growth and success.

Property ManagementSoftwareVacation Rental

Growth Opportunities

Responsibilities

Own and manage the paid search program at Hostaway - Google Ads, Meta, Linkedin, Bing, TikTok, etc

Optimize our pay-per-click program to maximize leads, MQLs, SAL, SQLs, and wins

Report performance on a weekly/monthly/quarterly cadence

Optimize bids and budget to maximize performance and ROI of all pay-per-click efforts

Conduct keyword research to ensure our ads target the most amount of relevant keywords and ICP users

Write ad copy that drives conversion and collaborate with design teams on effective ad creatives

Design and conduct A/B tests to optimize ad creatives and landing pages to increase conversion rates

Develop a testing roadmap comprised of the latest industry trends, tools, and best practices in digital marketing and growth to enhance our marketing strategies

Stay current on pay-per-click / search engine marketing practices and collaborate with peers on the Marketing team

Qualification

Google AdsSearch Engine MarketingPay-per-click ManagementGoogle AnalyticsA/B TestingBudget ManagementCompetitor ResearchAI Tools ProficiencyBachelor's Degree

Required

5+ years experience in pay-per-click, search engine marketing, managing multi-million-dollar budgets, and managing campaigns across multiple platforms

Experience with Google Ads & Google Analytics and Google Tag Manager

Expert level proficiency in reporting and analyzing full funnel metrics

Expert level ability to report success via various metrics including ROI, ROAS, CAC, LTV, payback time, churn, retention, etc

Competency in competitor research and tools like SEMrush and Ahref

Experience in A/B testing

Experience using relevant AI tools

Bachelor's degree in marketing, advertising, communications, or related field

Benefits

Competitive Compensation: We offer competitive pay based on market rates in the country of the applicant.

Equity: Every role in our company comes with valuable stock options in a fast-growing and profitable company. This ensures we all share in the company’s success.

Professional Growth: Our rapid growth offers unparalleled learning and development opportunities, along with a multitude of career advancement opportunities.

Annual Paid Leave: The specific amounts vary by country and are aligned with country and/or contract-specific norms.

Geographic Specific Benefits: As an international employer, we offer different country-specific benefits such as Health Insurance and Pensions in countries where these perks are customary.