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St. Croix Hospice · 1 month ago

Regional Director of Business Development

Brighton, MI

Contract

Onsite

Lead/Staff, Director/Executive

1+ years exp

St. Croix Hospice is seeking a Regional Director of Business Development to manage all aspects of their business development programs. The role involves establishing relationships with customers and referral sources, overseeing marketing initiatives, and achieving business development objectives in the Brighton/Livonia territory.

Health Care

Responsibilities

Coordinate daily business development operations including providing direct oversight of the establishment and implementation of business development initiatives

Manages CRM and CRM activity for business development team

Assists the Director of Patient Services in establishing organizational patient volume projections in the annual budget and in establishing allocations for the marketing department per site location. Monitors allocation of resources according to budgetary limitations

Works with the Director of Patient Services to continuously conduct market assessments and develops a comprehensive marketing plan designed to meet budgetary patient volume projections

Employs marketing and promotional initiatives to achieve budgetary patient volume projections

Establishes and maintains positive working relationships with current and potential referral and payer sources

Assist in recruitment, selection, orientation, and supporting the business development team

Builds and monitors community, customer, payer and patient perceptions of the organization

Provides leadership and support to Director of Patient Services in strategic planning including identifying opportunities for additional or improved services to address customer needs and concerns

Maintains comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning

Maintains comprehensive working knowledge in the field of hospice business development and shares information with appropriate organization personnel

Develops community resources and assists customers in accessing community resources should services not be provided by organization

Monitors and reports cost effectiveness of business development efforts

Achieves annual business development objectives by contributing relevant information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; identifying trends; determining regional sales system improvements; implementing change

Meets business development objectives by forecasting requirements and preparing an annual budget with Chief Officers and Executive Directors

Establishes business development objectives by creating a business development plan and quota and works directly with Director of Patient Services and subordinates to develop marketing strategy and projections

Maintains and expands customer base by counseling community coordinators in building and maintaining rapport with key consumers and identifying new consumer opportunities

Recommends service lines by identifying new service opportunities, and service changes; surveying consumer needs and trends

Qualification

Healthcare business developmentCRM managementMarketing strategySupervisory skillsNegotiation skillsPublic relations skillsAssertivenessCommunication skillsOrganizational skillsFlexibility