Tyndale Company, Inc. · 2 weeks ago
Director of Digital Marketing
Doylestown, PA
Full-time
Hybrid
Director/Executive
8+ years expTyndale Company, Inc. is transforming its digital marketing landscape and seeking a visionary Director of Digital Marketing to lead the charge. The role involves executing a high-impact omnichannel digital strategy, managing budgets, and driving qualified B2B leads while collaborating closely with Sales to optimize performance.
Apparel & Fashion
Hiring Manager
Kristin Corson, SHRM-CP
Responsibilities
Design and execute aggressive omnichannel lead generation strategies to support customer acquisition and market expansion across all B-to-B segments – enterprise to small business to retail
Own the digital advertising roadmap across Google, Meta, LinkedIn, YouTube, Geotargeting campaigns and Performance Max campaigns
Translate lead generation and sales targets into paid media strategies that optimize brand visibility, engagement, and conversion across customer segments, prioritizing return on investment
Assess marketing lead generation tech stack and support integration with SF Enterprise CRM and ZoomInfo
Manage and allocate advertising budgets with accountability for measurable results across geotargeted campaigns, paid social, display, search, and retargeting
Collaborate on lead optimization of landing pages, lead capture forms, and conversion paths with internal design and content teams
Oversee SEO strategy and execution for content development ensuring coordination with SEO goals
Oversight for crawling, indexing, XML sitemap generation and implementation, schema markup, and link building campaigns
Oversee development and execution of all advertising content and creative assets across digital channels while maintaining consistency across digital ad formats - static, rich media, and video
Collaborate closely with internal creative team to ensure content is aligned with brand guidelines, campaign goals, and audience personas
Provide strategic direction for ad copy, design, video, and interactive formats, ensuring high-quality, conversion-optimized output. Manage production timelines and review processes to meet campaign deadlines
Collaborate closely with Marketing campaign team, and Salesforce team to develop an end-to-end lead management process across all market segments – marketplace, small business, enterprise and for organic growth within existing accounts
Collaborate closely with Sales and Marketing teams on lead qualification and attribution
Report out on key lead metrics including conversion rate, cost per lead, lifetime customer value
Evaluate and collaborate with sales to ensure leads meet quality standards and take corrective action when necessary to make changes to improve
Own digital performance reporting through GA4, Looker Studio (or similar); use marketing automation tools (e.g., Pardot, HubSpot, ZoomInfo) to support reporting
Develop attribution models to track ROI and guide media mix modeling decisions
Establish KPIs and dashboards to track and optimize campaign effectiveness, including customer acquisition cost, lifetime customer value, cost per lead and pipeline contribution
Partner closely with internal teams including content, design, sales, and IT to align paid media efforts with business goals and branding strategy
Manage agency relationships and vendor performance, ensuring campaign execution aligns with internal benchmarks, branding guidelines and timelines
Support cross-functional initiatives through the Strategy Execution Team (SET), participate in charter development in collaboration with PMO and other departments and participate in monthly SET leadership meetings
Identify new digital-first market opportunities and develop strategies to capture emerging segments
Monitor competitive activity and industry trends to ensure Tyndale stays at the forefront of digital innovation
Evaluate and adopt new advertising technologies, platforms, and tools that drive efficiency and scale
Qualification
Required
Bachelor's degree in Marketing, Advertising, or related field, advanced degree preferred
8+ years of progressive experience in digital advertising
Previous leadership experience building and developing high performing teams with P&L accountability required
Strong people leadership skills, with progressive responsibility managing cross-functional projects and initiatives in a high-growth, digital-first B2B environment
Focus on maximizing ROI with a clear and measurable results reporting
Deep experience in managing Google Ads (Search, Display, PMAX), Meta Ads, LinkedIn Campaigns, and YouTube formats required
Advanced proficiency in GA4, attribution modeling, A/B testing tools, and campaign automation/reporting platforms
Strong understanding of modern B2B digital marketing funnels and enterprise buyer journeys
Excellent project management and communication skills, both written and verbal
Proven track record of scaling lead generation programs, reducing CAC, and increasing ROI
Demonstrated excellence in agency/vendor management and collaboration
Knowledge of media planning, creative development, and campaign innovation
Experience in competitor analysis, determining realistic benchmarks, and developing strategies to gain the competitive edge
Benefits
Comprehensive medical, dental, and vision insurance with competitive premiums.
Paid parental leave.
Mental health support through an EAP and partial reimbursement on copays.
Fertility support.
Robust wellness programs with annual reimbursements.
Hybrid onsite + remote work schedules.
Generous PTO.
Paid holidays + a floating holiday.
Competitive salary.
401(k) with matching.
Bonus opportunities.
Training/certification/tuition reimbursement programs.
Demonstrated paths for knowledge share and internal promotion opportunity.
Family-owned values.
Award winning culture.
Team-engagement events.
Casual dress code.
Company-sponsored charitable events and activities.
An inclusive workplace that values collaboration and integrity.
Company
Tyndale Company, Inc.
As a company whose mission is “to provide an enjoyable uniform experience,” Tyndale is a service-based company offering turnkey Managed Flame Resistant Apparel Programs to leading companies and their subsidiaries, including 20 in the Fortune 500.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase