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Betches Media · 2 weeks ago

Director, Paid Media & Ad Operations

New York, United States

Full-time

Onsite

Director/Executive

$110K/yr - $140K/yr

7+ years exp

Betches Media is a leading digital media and lifestyle destination for women, now part of LBG Media. They are seeking a Director of Paid Media & Ad Operations to lead the strategy and execution of paid media and podcast advertising campaigns, ensuring optimal performance and timely delivery across various platforms.

Publishing

Growth Opportunities

Responsibilities

Oversee end-to-end delivery of all branded content, paid media, and podcast campaigns

Partner with Sales, Planning, Creative, and Client Solutions to ensure campaigns meet client goals and performance benchmarks

Lead Betches’ paid media strategy across Meta, TikTok, YouTube, Google, and emerging platforms

Build and optimize frameworks for trafficking, QA, pacing, and reporting across all channels

Manage Ad Ops workflows, ensuring flawless execution and on-time delivery

Oversee podcast ad operations, including host-read and dynamic campaigns, trafficking, and reporting

Drive continuous optimization, innovation, and efficiency in campaign setup and buying strategies

Mentor and develop the Paid Media and Ad Ops teams, fostering collaboration and accountability

Serve as senior point of escalation for campaign performance and client delivery

A strategic thinker who help define our paid media strategy internally and also the strategy of our branded content campaigns

Qualification

Paid media strategyAd operations managementCampaign optimizationAd trafficking toolsPodcast ad operationsAnalytical skillsSolutions-drivenLeadership skillsOrganizational skillsCommunication skills

Required

7–10 years of experience in paid media and/or ad operations within a publisher, agency, or media network

Proven track record leading multi-platform paid campaigns across social, video, and digital channels

Strong knowledge of ad trafficking and measurement tools (e.g., Google Campaign Manager, Prisma, Megaphone)

Skilled in campaign pacing, optimization, and reporting

Effective leader and communicator with strong analytical and organizational skills

Proactive, solutions-driven, and comfortable working in a fast-paced environment

Preferred

Experience managing podcast ad operations preferred

Benefits

Our DEI+ Commitment

Company

Betches Media

Glassdoor4.2

Betches is a female-founded and led media and entertainment brand that provides a space for all women to get real about life – funny, honest, and unfiltered.

Founded in 2011

New York, New York, USA

51-200 employees