Fluent, Inc · 1 week ago
Sr. Product Manager - AdTech (Platform & UX)
New York, NY
Full-time
Onsite
Senior Level
$160K/yr - $180K/yr
5+ years expFluent, Inc. is a commerce media solutions provider focused on connecting brands with engaged consumers. They are seeking an experienced Product Manager to lead their AdTech platform and enhance the user experience through an AI-first approach, collaborating closely with various teams to define product vision and roadmap.
Ad ServerAd TargetingAdvertisingAdvertising PlatformsDigital MarketingLead GenerationRetail Technology
Responsibilities
Lead the vision, requirements and launch of the next evolution of our AdTech backend and front-end capabilities
Create the detailed product roadmap for internal Publisher, Advertiser, and Marketplace views to manage the business
Interview and document discovery calls with stakeholders to uncover true pain points, problems to be solved and synthesize into your roadmap
Work with our CTO, CPO and VP of Engineering to support a step change in coding efficiency and reduction in defects by leveraging AI (Claude, Co-pilots, Cursor, Replit etc.)
Establish and run the product intake process to get stakeholders' input and alignment on their pain points. Leverage your PM principles to strategically analyze requests, look around corners to deliver what stakeholders need and not necessarily the feature asking for in a ticket
You are expected to have an AI-first productivity approach - use AI to generate wireframes, share working prototypes using Replit, synthesize pain points before solutioning
Define success, utilizing quantitative and qualitative data
Empower the commercial teams by providing crisp communication on execution plans, releases and host training sessions
Qualification
Required
5+ Years of relevant Product Management Experience, with substantial experience in front end UX Design
Experience in owning the product strategy and roadmap in the AdTech domain (publisher placements and advertiser campaign management)
Experience and willingness to take an AI first approach across all aspects of productivity (PMs & Engineering)
Ability to execute on a roadmap engaging with internal platform & front-end engineers, data engineers, data scientists, operational and commercial team stakeholders
Preferred
2+ Year(s) of relevant digital advertising or adjacent experience
Familiarity with performance marketing measures - CTR, CPC, CPA, ROAS, etc
Conceptual understanding of Agentic AI, and the platform/functionality needed to support both Human and Autonomous Agent users
Benefits
Competitive compensation
Ample career and professional growth opportunities
New Headquarters with an open floor plan to drive collaboration
Health, dental, and vision insurance
Pre-tax savings plans and transit/parking programs
401K with competitive employer match
Volunteer and philanthropic activities throughout the year
Educational and social events
The amazing opportunity to work for a high-flying performance marketing company!
Company
Fluent, Inc
Fluent empowers brands to acquire and retain customers across the entire omnichannel marketing experience.
201-500 employees
H1B Sponsorship
Fluent, Inc has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (3)
2023 (3)
2022 (2)
2021 (7)
2020 (10)
Funding
Current Stage
Public CompanyTotal Funding
$48.3MKey Investors
Bay View Funding
2025-12-02Post Ipo Debt· $30M
2025-08-19Post Ipo Equity· $10.3M
2024-11-29Post Ipo Equity· $8M
Leadership Team
Dan Hall
CTO
Ryan Perfit
CFO
Recent News
GlobeNewswire
2026-01-22
Fluent, Inc.
2025-12-02
Company data provided by crunchbase