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egnite Health · 1 day ago

Head of Marketing

United States

Full-time

Remote

Director/Executive

$175K/yr - $220K/yr

12+ years exp

egnite Health is a rapidly growing digital healthcare company dedicated to improving care for cardiovascular patients. The Head of Marketing will lead the marketing strategy and execution, focusing on brand messaging, customer acquisition, and growth strategies while managing a high-performing marketing team.

AnalyticsArtificial Intelligence (AI)Health CareHospital

Hiring Manager

Elysha Jaffee

Responsibilities

Develop and implement comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth

Collaborate with the executive team to define the company's marketing objectives and align them with overall business goals

Oversee the development and execution of brand positioning and messaging that resonate with target audiences (US-based hospitals and US-based data buyers)

Ensure consistency of brand voice and identity across all marketing channels and materials

Conduct market research to identify trends, customer needs, and competitive landscape

Direct the work of external market research and creative firms to design and deploy marketing initiatives

Utilize data-driven insights to inform marketing strategies and campaigns

Lead the development and execution of digital marketing initiatives, including SEO/SEM, email marketing, social media, content marketing, and online advertising

Optimize digital channels to drive traffic, engagement, and conversions

Work closely with product development teams to create go-to-market strategies for new products and features

Develop compelling product messaging and positioning to differentiate from competitors

Develop and execute customer acquisition strategies to grow the CardioCare and egnite RWE customer base

Build, mentor, and lead a high-performing marketing team

Foster a collaborative and innovative team culture that drives results

Collaborate with external partners to co-create marketing initiatives

Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI

Monitor and report on the effectiveness and ROI of marketing initiatives and campaigns

Oversee public relations efforts to enhance the company's reputation and visibility

Manage communication strategies, including press releases, media relations, and crisis management

Qualification

Digital MarketingMarketing StrategyMarket ResearchTeam LeadershipHealthcare Data ExperienceAnalytical SkillsPassion for InnovationCommunication SkillsInterpersonal SkillsAdaptability

Required

Bachelor's degree in marketing, business, or a related field; MBA or advanced degree preferred

12+ years of marketing experience, with at least 5 years in a marketing or strategy leadership role within the digital health, structural heart, and/or cardiovascular healthcare data industry

Proven track record of building and managing high performing marketing teams

Proven track record of developing and executing successful marketing strategies that drive growth

Deep understanding of digital marketing channels and tools, including analytics and performance metrics

Strong analytical skills and the ability to translate data into actionable insights

Excellent leadership, communication, and interpersonal skills

Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities

Passion for healthcare innovation and improving patient outcomes through digital solutions

Preferred

Experience in the cardiovascular space, especially structural heart and messaging digital health programs to hospital clinical and administrative buyers

Experience in highly clinical marketing environments a plus

Exposure to hospital-based change management programs and/or quality consulting services a plus