Lume Deodorant · 2 months ago
VP, Global Head of DTC
New York, NY
Full-time
Onsite
Director/Executive
$275K/yr - $315K/yr
15+ years expMammoth Brands is a modern CPG company focused on creating innovative personal care solutions. The VP, Global Head of DTC will oversee the digital commerce strategy for flagship brands including Harry’s, Flamingo, Mando, and Lume, ensuring each brand's digital experience aligns with its unique identity while driving overall business results.
CosmeticsE-CommerceRetail
Responsibilities
Define the Multi-Brand DTC Strategy: Build and execute a global strategy that scales DTC across Harry’s, Flamingo, Mando, and Lume while respecting their unique positioning and customer bases
Deliver Across Portfolios: Own the KPIs for all brand DTC channels, aligning strategies with broader omnichannel goals
Lead & Develop Senior Leaders: Manage the Heads of DTC for each brand, fostering strong leadership, collaboration, and talent development across teams, building a long-term pipeline of talent
Balance Global Scale & Local Relevance: Leverage shared platforms (i.e. Shopify eco-system), tools, and best practices across brands while empowering localized innovation where it matters
Champion Omnichannel Consistency: Partner with retail and wholesale leaders to ensure digital aligns seamlessly with offline touchpoints, pricing, and promotions
Elevate the Customer Experience: Ensure that every digital experience—from site navigation, UX, UI, to checkout to post-purchase—delights customers, improves NPS, and deepens loyalty
Customer Service Excellence - Cultivate the entire customer journey, including every single connection point. Develop best practices and learnings across our entire customer service organization, leverage our rich data stack, our AI capabilities, and bring learnings into the broader DTC business, omnichannel strategy, and brand
Drive Innovation: Bring forward new capabilities (e.g. GenAI, personalization, unique marketing flows, etc), explore new product innovation and messaging, and explore business models (e.g., subscriptions, bundling, trial flow, etc.) to meet our brands goals and connect with our customer
Be the Voice of Digital at the Table: Represent digital priorities with leadership, partners, and stakeholders, ensuring digital commerce is central to the company’s differentiating value proposition to drive CPG 2.0
Qualification
Required
15+ years of leadership experience in DTC, global digital commerce, and digital strategy
Track record of scaling multi-brand or portfolio digital businesses, with P&L ownership with an understanding of Brand led commerce, subscription dynamics, and it's their balance with NPS
Strong people leader with experience developing leaders and large global teams
Skilled at balancing brand differentiation, bringing to life the Brand, with enterprise-wide scale and efficiency
Customer-obsessed, with the ability to translate customer needs into actionable strategies
Excellent communicator and influencer, capable of aligning stakeholders, partners, and brand leaders
Analytically fluent. Understands how a business works from the big picture down to the granular, making shrewd recommendations along the way. Comfortable with data, but also leans on experience — comfortable with a variety of data and able to root cause analysis. Ability to digest, synthesize, and share with stakeholders strategic plans
Deep expertise in an end-to-end DTC business within an omnichannel portfolio, with proven results in driving revenue, margin, and customer growth
Adept and experienced with digital platforms, e-commerce tech stacks, and modern UX/product practices
Versed in best practices and has a strong perspective for UX/UI. Can lead a multi-brand architecture strategy. Experience partnering closely with engineers and technology partners
Experienced leader able to manage a multi-brand customer obsessed customer service organization
Strategic visionary who can zoom out to set direction while staying close to execution, and has an evolving perspective on where DTC is going and the role it plays in an omni-channel brand
Global mindset, experienced in building strategies that span multiple geographies
Benefits
Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
Wellness and L&D stipends
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from all of our brands
Company
Lume Deodorant
Lume Deodorant is an aluminum free deodorant for pits, feet and privates.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-12-13Acquired
Leadership Team
🙆♀️Shannon Klingman, M.D.
CEO/Founder of Lume Deodorant, LLC
Jessica Pereg
Senior People Business Partner
Recent News
Google Patent
2025-05-04
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2024-05-23
2024-05-23
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