Floor & Decor · 2 months ago
Senior Digital Content Specialist
Atlanta, GA
Full-time
Onsite
Mid, Senior Level
3+ years expFloor & Decor is a leading home improvement retailer, and they are seeking a Senior Digital Content Specialist to enhance their digital content experiences. This role involves managing product Q&A, user-generated content, and optimizing eCommerce merchandising initiatives to improve customer engagement and drive workflow improvements through data-driven analysis.
Home DecorHome ImprovementRetail
Responsibilities
Moderate one or more product categories within Q&A and Ask an Expert programs
Act as subject matter resource for those categories, identifying trends, recurring issues, and content opportunities
Identify new FAQ needs and opportunities to update existing FAQs based on Q&A analysis and insights
Moderate User Generated Content and provide input on moderation standards, publishing workflows, curation, and optimization initiatives to increase submissions, engagement and trust
Review and analyze reporting to identify insights and content gaps, propose experiments, and partner cross functionally to implement and measure improvements in our omnichannel customer journeys
Support PRO and Design Services initiatives by creating content that simplifies processes and demonstrates clear value propositions
Participate in image governance and tagging processes for non‑PDP content pages, including naming, alt text, metadata, usage rights/consent guidelines, and file standards in partnership with Creative/DAM owners
Contribute to content standards, templates, style guides, and content creation/approval workflows
Monitor content trends for site search and zero results trends; recommend content or taxonomy updates to close gaps
Work with merchandising ops, brand/marketing, compliance and other partners to ensure content is accurate, brand aligned and optimized to maximize SEO/AEO traffic
Track and maintain the content lifecycle (versioning, reviews, and archiving) to keep information accurate and consistent
Support ad hoc, cross functional content projects to further our Connected Customer, PRO, Design Services, and social proof strategies
Support vendor related activities for UGC/Q&A and content tools (configuration requests, optimization ideas, and roadmap input)
Partner with the customer care and training and communications teams to create and maintain clear, current knowledge content for store associates and customer care representatives, ensuring parity/synergy with public facing answers
Qualification
Required
3-5+ years of experience in digital content management, eCommerce merchandising, or product content strategy
Proven experience managing large-scale product content or user-generated content programs within a retail or eCommerce setting
Demonstrated ability to support programs and projects, improve processes, and influence cross-functional stakeholders
Strong analytical and problem-solving skills; ability to translate insights into actionable strategies
Excellent writing/editing skills; proven ability to simplify complex product information and omnichannel processes into customer friendly content
Exceptional attention to detail and organizational skills with the ability to manage multiple priorities in a fast-paced environment
Working knowledge of SEO fundamentals (headings, internal linking, schema basics)
Strong understanding of digital customer experience and online merchandising best practices
Bachelor's degree in Marketing, Communications, Digital Media, or a related field; equivalent experience considered
Preferred
Hands-on experience with CMS, UGC/Q&A platform and/or analytics tools is preferred
Benefits
Bonus opportunities & career advancement opportunities at every level
Programs that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program
Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
Paid vacation and sick time for eligible associates
Paid holidays plus a personal holiday
Paid Volunteer Time Off that starts on Day 1
Company
Floor & Decor
Floor & Decor is a high-growth, differentiated, multi-channel specialty retailer of hard surface flooring and related accessories.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2017-04-26IPO
2010-11-29Acquired
Leadership Team
Bryan Langley
Executive Vice President and Chief Financial Officer
John Adamson
SVP and Chief Information Officer
Recent News
2025-12-26
2025-12-12
2025-11-21
Company data provided by crunchbase