Insperity · 1 month ago
Senior Product Marketing Manager, HRCore
United States
Full-time
Remote
Senior Level
$84K/yr - $96K/yr
5+ years expInsperity provides a comprehensive suite of scalable HR solutions and is currently making a difference for thousands of businesses and communities nationwide. The Senior Product Marketing Manager will be responsible for developing clear and compelling value propositions and messaging for the Workforce Acceleration product, collaborating closely with various teams to ensure effective marketing strategies.
Enterprise SoftwareHuman ResourcesService Industry
Responsibilities
Becomes an expert in the market, audience, region(s), and product. Identifies market size and addressable market for product and region(s). Understands market trends and directions for product and region(s). Articulates how the WX product addresses market needs. Builds competitive positioning at product capability level, directly against competitors
Applies market and audience insights to build differentiated value propositions and compelling messaging for the WX product(s), aligned to target buyer segments. Defines buyers and users for the WX product, including development of buyer persona profiles. Develops value prop and messaging, focused on how the product solves market problems. Tests and refines value propositions and messaging with customers, analysts, and sellers. Utilizes NPS results and client feedback to drive product and journey improvements
Partners with campaign planning to ensure product messaging is effectively incorporated into the Company’s marketing campaigns, aligned to business goals. Supports sales to achieve Worksite Employees (WSEE) and retention/renewal rate targets. Builds and leads go-to-market and launch/release plans aligned to product roadmap. Influences customers, analysts, media, etc., to accept value delivered by the WX product. Provides guidance on optimal positioning, tactics, segments, and channel mix. Ensures compelling end-to-end content journeys for the WX product, in collaboration with content marketing
Ensures an enabled route to market that can achieve targets for the WX product. Understands full deal flow – pipeline metrics and forecasts, conversion rates throughout the funnel, average deal size, length of sales cycle, customer acquisition cost, product feature adoption rate, and customer lifetime value. Partners with sales enablement to ensure completion of effective sales enablement and training materials for all routes to market
Serves as a mentor and example for other team members, a first-line peer resource, supporting ongoing training and development of team, continuous improvement efforts and initiatives, and coaching from department leadership
Maintains commitment to the successful achievement of team and organizational goals through a desire to participate with and help other members of the team
Assists in the accomplishment of Insperity Company goals
Helps other employees to accomplish Insperity Company goals
Performs other duties as may be assigned by department supervisor
Participates in the Disaster Recovery plan as required
Qualification
Required
Bachelor's Degree in Business, Marketing, a related discipline, or equivalent work experience is required
Five to seven years of product marketing experience in a related B2B field is required
Strong strategic and analytical skills
Effective problem solving, decision-making, and conflict resolution abilities
Project management skills and the ability to handle multiple projects
Proficient in the use of Microsoft Office programs and demonstrated ability to learn other computer applications as needed
Excellent written and verbal communication skills
Communicates tactfully and effectively, both verbally and in writing, and maintains effective work relations with those encountered in the course of employment
Preferred
MBA is preferred
Seven years of product marketing experience in related B2B field is preferred
Pragmatic product marketing certification is preferred
Demonstrated campaign management experience and skills, preferably in a B2B technology or services industry
Benefits
Generous paid time off
Top-tier medical, dental and vision benefits
Health & wellness support
Paid volunteer hours
Company
Insperity
Insperity (formerly Administaff), a trusted advisor to America’s best businesses for more than 25 years, provides an array of human
1001-5000 employees
H1B Sponsorship
Insperity has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (25)
2024 (28)
2023 (20)
2022 (13)
2021 (26)
2020 (28)
Funding
Current Stage
Public CompanyTotal Funding
unknown2003-01-10IPO
Leadership Team
Steve Arizpe
President and Chief Operating Officer
Ross Astramecki
Sr. Vice President, Sales
Recent News
2025-11-14
2025-11-04
Company data provided by crunchbase