The Edge Group ยท 1 day ago
Senior Search Engine Optimization Lead
Houston, TX
Full-time
Onsite
Senior Level, Lead/Staff
7+ years expThe Edge Group is hiring a Senior SEO Lead for a retail electricity provider. This role is responsible for developing and scaling the organic search strategy to drive measurable growth and will directly impact organic search visibility across traditional and AI-based search engine platforms.
Staffing & Recruiting
Hiring Manager
Amanda Atwell
Responsibilities
Own, develop and manage our internal and external agency organic search strategy and tactics
Manage, measure and evaluate organic search agency performance
Develop strategy to maximize brand and non-brand visibility, page rank and conversions with traditional organic search and future AI overview results
Own content strategy, partnering with external agencies to produce engaging, organic search content for digital properties
Track, measure and report on the impact of organic search strategies on page ranking, leads, and new customer acquisition
Identify and drive technical enhancements that improve page rank performance
Proactively identify and address on-page organic search opportunities including technical SEO
Own website maintenance and management
Community manage inbound mentions and messages identifying engagement opportunities and escalating key mentions
Work with internal partners and SMEs to develop and publish content to social channels
Utilize social listening tools to identify common themes, emerging issues, trending misinformation, and company mentions
Qualification
Required
High School Grad / GED
Bachelor's degree or equivalent experience
7+ years of professional experience, with a minimum of 5+ years of SEO experience, including technical
Experience conducting competitive research, technical audits, and content gap analyses
Deep knowledge of SEO tools like Screaming Frog, SEMRush, Ahrefs, Google Search Console
Working knowledge of HTML, CSS, and JavaScript
Deep experience identifying, managing, and reporting on Insights from SEO KPIs
Strong written and oral communication skills
Demonstrated experience driving organic search leads and sales growth for a recurring service model category and/or eCommerce
Ability to analyze external data sources and internal Google analytics reporting to drive performance improvement
Experience working with creative services to produce compelling and results-driven content
Must be comfortable leading strategy and then rolling up your sleeves to activate programs
Experience developing and managing a budget
Preferred
Agency experience & agency management experience both preferred
Google Analytics Certification a plus
Company
The Edge Group
Ranked 4th largest Houston area executive search firm in 2025 by the Houston Business Journal, The Edge Group is comprised of ten professionals with more than one hundred years of combined experience in professional retained search.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase