University of Alabama at Birmingham · 1 week ago
SENIOR MARKETING AUTOMATION ADMINISTRATOR
Greater Birmingham, Alabama Area
Full-time
Hybrid
Mid, Senior Level
$67K/yr - $95K/yr
7+ years expThe University of Alabama at Birmingham is seeking a Senior Marketing Automation Administrator to manage a team of email marketing specialists and oversee the Salesforce Marketing Cloud. The role involves developing marketing automation strategies, administering system settings, and optimizing marketing campaigns to effectively connect with target audiences.
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Responsibilities
Manages a team of email marketing specialists in the Office of Marketing and Communications
Helps them in growing their marketing automation skills and assists in managing workload and more complex problem solving
Supports and manages projects pertaining to the Salesforce Marketing Cloud marketing automation solution
Assists in setting enterprise-wide marketing automation strategy
Serves as the systems administrator for the Salesforce Marketing Cloud environment, including system configurations, managing users, defining user roles, and creating automated workflows and journeys
Acts as the subject matter expert on marketing automation and is responsible for maintenance and enhancements
Leads analysis of specifications for new development requests, including campaigns, integrations and marketing automation
Develops journeys and process flows to support the design and development of Salesforce Marketing Cloud solutions and to support institutional goals
Evaluates the effectiveness of marketing campaigns and continually optimizes campaigns for performance
Identifies and tracks metrics to make data-driven decisions
Manages data feeds and other integrations with Salesforce CRM
Provides solutions and demos to end-users and training to UAB Marketing Cloud users
Provides support to staff members in solving problems, including case management with Salesforce Help Support
Writes and automates custom SQL queries to segment data, join data and share data with other business units
Perform other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Business or a related field
Seven (7) years of related experience
Work experience may NOT substitute for education requirement
Preferred
Analytical skills
Leadership skills
Prioritization skills
Process improvement and quality skills
Company
University of Alabama at Birmingham
The University of Alabama at Birmingham is a public university in located in Birmingham, Alabama.
10001+ employees
H1B Sponsorship
University of Alabama at Birmingham has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (373)
2024 (333)
2023 (214)
2022 (261)
2021 (155)
2020 (168)
Funding
Current Stage
Late StageTotal Funding
$45.14MKey Investors
American Academy of Orthopaedic SurgeonsParkinson's FoundationNational Institutes of Health
2023-12-01Grant· $0.02M
2023-07-25Grant
2023-06-26Grant
Leadership Team
Martha Bidez
Professor and Director, Advanced Safety Engineering & Management
Recent News
2025-12-03
2025-11-27
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