William & Mary Libraries · 2 months ago
Executive Director of Content & Strategy
William & Mary
Full-time
Hybrid
Director/Executive
7+ years expWilliam & Mary Libraries is seeking an Executive Director of Content & Strategy to oversee the Content & Strategy Team within University Communications. The role involves developing and implementing strategic communications plans, public relations initiatives, and managing a team of communications professionals to enhance the university's visibility and narrative across various platforms.
Higher Education
Responsibilities
Overseeing the Content & Strategy Team, the Executive Director is responsible for public relations, content strategy and message development, and communications strategic planning
This includes storytelling across university platforms, including the W&M News and the flagship social media platforms
The Executive Director develops, implements and supports integrated and university-wide strategic communications plans, public relations initiatives, event communications planning, and special projects
Working with the University Communications (UC) Leadership Team, this position raises W&M’s visibility as a nationally preeminent R1 research institution and leading liberal arts university
Specifically, this position is charged with advancing an integrated, data-informed content strategy across all university platforms that identifies and articulates high-impact opportunities and maximizes the university’s brand platform
The position supervises an experienced group of communications professionals, including writers for W&M News, research communications, internal communications and social media specialists
Qualification
Required
Bachelor's degree or an equivalent combination of education, training, and experience
Extensive professional experience in public relations or a related field (typically 7-10 years)
Exceptional writing and editing skills for a variety of formats, including longform storytelling, message maps, talking points and university-wide statements
The ability to develop complex messaging for varying audiences. Threading the needle!
Demonstrated success in implementing data-informed content strategies across varying platforms
Experience using analytics to inform broader communications strategies
Recent and progressive experience developing and leading cross-functional project teams from inception to completion
Strong leadership skills, with the ability to affect, interpret and implement communication plans
Demonstrated ability to identify short and long-range strategic goals and contribute to their achievement
Creativity, discretion, and independent judgment, with excellent analytical, organizational, planning, strategic, conceptualization, and problem-solving skills
The ability to manage multiple relationships and projects concurrently in a fast-paced, deadline-driven environment; a great degree of flexibility, efficiency, and initiative in work style, especially under deadline constraints, with the proven ability to adapt to changes
Exceptional interpersonal skills with a strong service-oriented approach, commitment to excellence, and the proven ability to work collaboratively in a team-oriented environment
Expertise in AP style
Preferred
Experience working in higher education communication
Accreditation in Public Relations (APR) through the Public Relations Society of America or other communications strategy/public relations certification
Advanced knowledge of project management methodology and practices
Company
William & Mary Libraries
William & Mary Libraries support and enhance teaching and research, and foster intellectual curiosity, creativity and lifelong learning.
1001-5000 employees
H1B Sponsorship
William & Mary Libraries has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (71)
2024 (39)
2023 (34)
2022 (31)
2021 (22)
2020 (31)
Funding
Current Stage
Late StageCompany data provided by crunchbase