Invio Automation · 1 month ago
Business Development & Marketing Associate
Invio Automation is an Industry 4.0 automation leader that serves a variety of high-growth end-markets. The Business Development and Marketing Associate will support the Factory of the Future line of business by filling the sales pipeline with pre-sales initiatives and outbound outreach to generate leads, ultimately contributing to the company's revenue growth strategy.
AutomotiveManufacturing
Responsibilities
Design and implement a structured discovery process to qualify and nurture leads
Develop data driven strategies to target and engage high value prospects
Conduct market research to refine ideal customer profiles and outreach strategies
Create email marketing campaigns that generate interest
Drive additional marketing activities and contribute to the development of best-in-class presentations, videos, and other digital content that’s compelling to Factory of the Future consulting customers
Qualify all inbound and outbound leads and work closely with business development and sales engineers to proactively manage all opportunities
Strong understanding and adherence to sales performance metrics and KPIs
Manage and maintain accurate customer records in the CRM system
Qualification
Required
Minimum of 5 years of experience and a bachelor's degree or equivalent in Sales, Business, Marketing or related field required
Excellent verbal and written communication skills
Digital marketing experience, Google Ads, LinkedIn, etc
Social media expertise
Excellent interpersonal, negotiation, problem-solving, and conflict-resolution skills
Excellent organizational skills and attention to detail
Excellent time management skills with a proven ability to meet deadlines
Ability to act with integrity, professionalism, and confidentiality
Proficient in Microsoft Office Suite, SalesIntel, Google Analytics, and/or related software
Experience with Tableau is a plus
Proficiency with or the ability to quickly learn the organization's ERP, and Salesforce system
Strategic thinker with the ability to translate business objectives into Invio's sales initiatives
Willingness to travel within North America, up to 25% of the time
Company
Invio Automation
Invio Automation is an Industry 4.0 automation leader that serves a variety of high-growth end-markets including medical device & life science, renewable energy, mobility, logistics & fulfillment, and heavy industry.