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Tata Consultancy Services · 21 hours ago

Analyst

Foster City, CA

Full-time

Onsite

Senior Level, Lead/Staff

$59K/yr - $120K/yr

9+ years exp

Tata Consultancy Services is seeking an experienced Marketing Analyst with a strong background in digital marketing for online retail. The ideal candidate will have hands-on expertise in Adobe Analytics and a proven ability to collaborate with business stakeholders to define KPIs and analyze customer journeys.

Business Information SystemsConsultingInformation TechnologyIT Management

Responsibilities

We are seeking an experienced Marketing Analyst (9+ years) with a strong background in digital marketing for online retail

The ideal candidate will have hands-on expertise in Adobe Analytics, advanced statistical analysis, and a proven ability to collaborate with business stakeholders to define KPIs, analyze customer journeys, and provide actionable recommendations to drive engagement and conversion

The candidate must demonstrate thought leadership, curiosity, and a proactive approach to innovation and problem-solving in a fast-paced, agile environment

Qualification

Adobe AnalyticsDigital marketingData AnalysisBusiness Intelligence ToolsBig Data PlatformsStatistical techniquesData storytellingA/B testingCommunication skillsProblem-solving skillsCritical thinking

Required

9+ years' experience in digital marketing analytics, preferably for online retail or e-commerce

Extensive hands-on experience with Adobe Analytics (including dashboard creation, data pulls, and insights generation)

Strong proficiency in exploration data analysis, statistical techniques, and data storytelling

Experience in building, maintaining, and optimizing reporting tools and dashboards (Power BI familiarity a plus; development not required)

Proficient in synthesizing data from multiple sources, identifying anomalies, and generating actionable insights

Familiarity with tools such as Adobe Customer Journey Analytics, Adobe Target, Adobe Analytics

Ability to support business performance reviews, analyze trends/anomalies, and track marketing program effectiveness

Strong data and web analytical skills and working experience in same. Strong analytical skills with the ability to collect, organize and analyze information with attention to detail and accuracy

Excellent communication and presentation skills; able to clearly explain complex analytics to business and technical stakeholders

Strong business acumen and customer-facing experience; able to work in agile, cross-functional, and geographically dispersed teams

Proven ability to define and refine business KPIs, analyze conversion funnels, and recommend improvements to engagement and conversion

Demonstrated thought leadership; proactively asks critical business questions (e.g., about audience segmentation, product value, channel performance, and customer experience barriers)

Strong troubleshooting, problem-solving, and critical thinking skills

Experience working across multiple groups and teams, driving collaboration and alignment on strategic initiatives