Old Republic Specialty Insurance Group · 1 day ago
Senior Copywriter
Old Republic Specialty Insurance Group is a leading specialty insurer that operates diverse property & casualty and title insurance companies. The Senior Copywriter will serve as a lead storyteller, crafting engaging content that strengthens visibility and supports enterprise marketing initiatives across various industries.
Responsibilities
Craft and refine messaging : Write, edit, and proof compelling copy for start-up operating companies, the shares services model, and holding company initiatives
Translate complexity into clarity : Transform technical and industry-specific language into clear, engaging messages tailored to target audiences
Shape brand voice : Help develop and maintain tone of voice guidelines to ensure consistency across all materials and communication channels
Lead content creation : Drive the timely development and execution of marketing deliverables across digital, print, web, social, and event channels
Contribute to campaign strategy : Collaborate with marketing and creative teams to shape campaign messaging, creative concepts, and copy direction
Execute content strategy : Collaborate with the marketing team to manage a content calendar that supports long-term storytelling, promotional planning, and campaign execution
Steward brand consistency : Establish and manage company-wide editorial and writing standards; partner with Legal and Compliance teams for review and governance
Manage content pipeline : Oversee content requests, project prioritization, and coordination with internal teams and external agencies
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related field preferred
8+ years of experience as a copywriter, editor, or journalist, ideally within financial services or insurance
Demonstrated ability to write clear, concise, and grammatically precise copy across formats — advertising, web, social, print, and digital campaigns
Proven ability to adapt writing style and tone for diverse audiences and industries
Strong editorial judgement and attention to detail; excellent proofreading and editing skills
Experience developing and managing integrated marketing communications plans (e.g., campaigns, digital and social content)
Working knowledge of content management and marketing automation platforms; HubSpot experience preferred
Familiarity with SEO principles, accessibility standards (WCAG), and CRM-driven communication strategies a plus
Strong organizational and project management skills; able to manage multiple priorities and meet deadlines
A portfolio demonstrating a range of writing styles and master of brand voice is required
Preferred
Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related field preferred
Working knowledge of content management and marketing automation platforms; HubSpot experience preferred
Familiarity with SEO principles, accessibility standards (WCAG), and CRM-driven communication strategies a plus
Company
Old Republic Specialty Insurance Group
Old Republic Specialty Insurance Group is the largest business segment within Old Republic International Corporation (NYSE: ORI) and specializes in the property and casualty marketplace.
Funding
Current Stage
Late StageLeadership Team
Recent News
2024-12-05
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