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Scribe · 2 months ago

Director, Performance Marketing

United States

Full-time

Onsite

Director/Executive

7+ years exp

Scribe is a fast-growing company that provides a Workflow AI platform used by Fortune 500 companies to optimize workflows. The Director of Performance Marketing will lead the company's performance marketing initiatives across various channels to drive customer growth and enhance marketing strategies.

Artificial Intelligence (AI)InternetProductivity ToolsSoftware

Responsibilities

Own and operate Scribe’s global performance marketing program across all performance channels, including Meta, Google, YouTube, TikTok, Reddit, and others, driving measurable, efficient customer growth

Develop and execute the holistic performance marketing strategy, setting vision, testing priorities, and investment frameworks that align to company-level growth goals

Define and drive the tactics that brings your strategy to life, using deep expertise and first-principles thinking to identify, prioritize, and scale the channels, approaches, and tactics that will get us to our growth goals

Own and oversee channel performance and budget pacing, continuously optimizing toward efficiency and return on investment while unlocking new opportunities for growth

Partner cross-functionally on measurement, forecasting, and modeling, working closely with the marketing analytics, finance, and growth teams to translate company objectives into clear media plans, spend allocations, and growth scenarios that guide decision-making and ensure alignment with business targets

Build and mentor a high-impact team, developing future leaders and establishing best practices in media buying, measurement, and experimentation

Qualification

Performance marketing strategyMulti-channel programsPerformance measurementMedia buying mechanicsData analysisTeam managementCreative optimizationExperimentation frameworksAuction dynamics

Required

7-10+ years of experience in performance marketing and performance marketing strategy, with at least 2 years leading multi-channel programs at scale ($100M+ annual spend)

3+ years of experience managing and developing teams of media buyers, analysts, or channel specialists

Proven success building and scaling integrated performance marketing programs across Meta, Google, YouTube, TikTok, Reddit, and other growth platforms

Deep expertise in performance measurement and attribution, including MMM, geo testing, incrementality studies, and experimentation frameworks

Strong grasp of media buying mechanics, creative optimization, and auction dynamics across platforms — understanding how creative, targeting, and bidding strategies drive performance across platforms

Advanced quantitative and analytical background, with the ability to interpret complex data and translate it into clear insights, strategic recommendations, and measurable business impact

A bias toward action, experimentation, and continuous improvement — with a track record of unlocking meaningful growth at scale