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The Bouqs Company · 1 month ago

Senior Marketing Manager, Paid Social & Brand Media (US Remote)

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $130K/yr

5+ years exp

The Bouqs Company is changing the world one bouquet at a time! They are seeking an experienced Senior Marketing Manager to lead strategy and execution for paid social and influencer campaigns, focusing on data-driven approaches and brand storytelling. This role involves managing budgets, overseeing agency relationships, and mentoring a direct report while optimizing campaign performance across various platforms.

DeliveryE-CommerceRetail

Responsibilities

Develop and implement data-driven strategies across paid social media and influencer marketing campaigns to achieve upper funnel objectives, executing full-funnel and conversion focused campaigns across Meta and Tik Tok

Oversee agency and vendor management for CTV and Display channels

Plan, allocate, and manage budgets for marketing channels overseen under this role, including technology, agency fees, media expenses, and platform fees to maximize marketing effectiveness

Manage and nurture relationships with existing platform partners (like Meta and Tik Tok) to ensure seamless execution and adoption of industry best practices, proactively identify new partners and vendors to test and add to the mix

Own performance evaluation, contract negotiations, etc. to ensure alignment with campaign goals and maximize ROI

Manage, coach, and mentor the Social Media Manager, ensuring alignment of organic and paid marketing, content strategy, and oversee influencer outreach

Run goal setting and recommendations for real-time program optimizations, conducting rigorous testing, analysis/measurement, optimizations, and reporting of results

Remain up to date on new technology, platform enhancements, macro trends and competitor activity to apply to strategic plans

Work with cross-functional departments to tell brand and product stories support relevant areas of the business

Qualification

Paid social mediaMetaTik TokDigital marketingData analysisAdobe SuiteTeam leadershipContent creationCommunicationCreative instincts

Required

5+ years of digital marketing experience in paid social media, including 1+ years of management experience

Bachelor's Degree or equivalent in a related business or communications field

In-depth knowledge and hands-on experience with Meta and Tik Tok

Excellent written and verbal communication skills, ability to translate quantitative and qualitative data/insights into easily digestible recommendations

Experience leading highly collaborative cross-functional teams in a fast-paced environment

Hyper-analytical, with a positive, entrepreneurial spirit

Deep knowledge of social media channels, trends, and culture of existing and emerging platforms

Avid user of social media channels and solid understanding of current feature set; an appetite for being the first to new product features

Strong creative instincts- ability to write copy, an eye for aesthetics and branding

Knowledge of Adobe Suite, photo and video capabilities

Ability to create content (static and video) to support paid campaigns, organic social, etc