Capital Group · 6 days ago
Institutional Marketing Lead
Los Angeles, CA
Full-time
Onsite
Senior Level, Lead/Staff
$185K/yr - $315K/yr
10+ years expCapital Group is committed to fostering a strong sense of belonging in a respectful workplace. The Institutional Marketing Lead is responsible for leading and executing the marketing strategy for Capital Group’s institutional business, focusing on brand positioning, client engagement, and business growth through an integrated marketing strategy.
Financial Services
Responsibilities
Develop and implement an institutional marketing strategy aligned with business objectives and our Long-Term Strategic Plan
Partner with sales leadership to create segment-specific strategies for key institutional audiences (e.g., public pensions)
Build and enhance the brand presence of the institutional business
Provide global connectivity for Institutional marketing, by coordinating and collaborating with the Europe and Asia marketing teams
Own the institutional content strategy, including thought leadership, integration of product marketing, and client communications
Lead the creation and execution of integrated marketing campaigns across digital, sales materials, social media, and in-person channels
Design and manage the client journey across touchpoints, including events, and webinars
Collaborate with the Events team to deliver high-impact experiences for institutional clients
Lead and mentor a team of marketing professionals across functions such as digital (web, email), content, analytics, and events
Work cross-functionally with Sales, Product, and Asset Class Services to ensure cohesive messaging and client-centric delivery
Define KPIs and oversee performance measurement of marketing initiatives
Use data-driven insights to refine strategies, improve ROI, and enhance client experience
Ensure content creation and distribution processes are streamlined, leveraging technology where applicable, and aligned with sales and client expectations
Qualification
Required
10+ years of experience in institutional marketing within asset management or financial services
Proven track record of leading high-performing marketing teams and delivering strategic campaigns
Deep understanding of institutional client segments and investment products
Strong analytical, communication, and stakeholder management skills
Expertise in digital marketing, content strategy, and client analytics
Familiarity with marketing technologies (e.g., CRM, marketing automation)
Ability to navigate complex regulatory environments and ensure compliance in marketing communications
Ability to proactively engage with Institutional leadership, bringing new ideas, innovation, and creativity and driving the agenda for Institutional marketing
Intellectual curiosity, a deep understanding of audience insights, and analytical skills in areas of high complexity
Proven ability to collaborate and develop/maintain working relationships inside and outside the marketing function to enable effective completion of business objectives
Ability to set the vision for the team and to develop and coach marketing associates across levels
Bachelor's degree in Marketing, Business, Finance, or related field; an MBA is preferred
Preferred
MBA is preferred
Benefits
Enjoy generous time-away and health benefits from day one, with the opportunity for flexible work options
Receive 2-for-1 matching gifts for your charitable contributions and the opportunity to secure annual grants for the organizations you love
Access on-demand professional development resources that allow you to hone existing skills and learn new ones
In addition to a highly competitive base salary, per plan guidelines, restrictions and vesting requirements, you also will be eligible for an individual annual performance bonus, plus Capital’s annual profitability bonus plus a retirement plan where Capital contributes 15% of your eligible earnings.
Company
Capital Group
Capital Group was established in 1931 in Los Angeles, California, and now has 31 offices around the globe.
Founded in 1931Los Angeles, CA, US
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Mike Gitlin
President & CEO
Canise Arredondo (she/her/hers)
Chief Financial Officer
Recent News
2024-05-06
2024-04-17
2024-02-27
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