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GOOD AMERICAN · 2 months ago

Social Media Manager & Content Creator

Los Angeles, CA

Full-time

Onsite

Mid, Senior Level

4+ years exp

Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. They are seeking a highly creative and strategic Social Media Manager & Content Creator to lead and evolve their social presence across TikTok, Instagram, and emerging platforms, blending content creation, copywriting, and performance strategy.

ApparelB2CConsumer GoodsE-CommerceFashion

H1B Sponsor Likely

Responsibilities

Develop and execute the brand’s social media strategy across TikTok, Instagram, and emerging platforms to drive engagement, growth, and awareness

Create and edit social content including short-form videos, trending sound integrations, behind-the-scenes moments, and campaign storytelling

Write and edit compelling, brand-right copy for captions, video text, and storytelling across all platforms

Provide creative direction for shoots and day-to-day content, giving clear briefs and feedback to designers, videographers, and editors

Manage the social calendar and collaborate cross-functionally with influencer, PR, and performance marketing teams to align content with product launches and key brand initiatives

Identify cultural moments and trends that ladder up to the brand narrative and resonate with our audience

Track, analyze, and report on KPIs including engagement, reach, growth, and content performance to inform ongoing strategy

Oversee community engagement and ensure the brand voice remains consistent across all channels

Qualification

Social media strategyVideo editingContent creationCopywritingAnalytics interpretationCreative directionCommunity engagementOrganizational skills

Required

4 to 6 years of experience in social media, content creation, or digital marketing within fashion, beauty, or lifestyle

Deep understanding of TikTok, Instagram, and short-form content trends

Skilled in video editing and creative storytelling, with experience in CapCut, Adobe Suite, or similar tools

Strong writing skills with the ability to craft sharp, engaging, and brand-aligned copy

Experienced in developing creative briefs, providing direction, and executing end-to-end content

Comfortable both behind and in front of the camera when needed

Excellent organizational skills, ability to manage multiple projects, and thrive in a fast-paced, collaborative environment

Confident interpreting analytics and using insights to guide strategy and improve performance

Company

GOOD AMERICAN

GOOD AMERICAN is a women's apparel shop that sells jeans.

Founded in 2016

Los Angeles, California, USA

51-200 employees

https://www.goodamerican.com

H1B Sponsorship

GOOD AMERICAN has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2021 (1)