Anaplan · 2 weeks ago
Director, Industry and Solutions Marketing
United States
Full-time
Remote
Director/Executive
$210K/yr - $285K/yr
7+ years expAnaplan is a team of innovators focused on optimizing business decision-making through their AI-infused scenario planning and analysis platform. They are looking for an experienced Director, Industry and Solutions Marketing to support revenue objectives, drive solution marketing, and enhance the company's market positioning in the sales and marketing domain.
Enterprise SoftwareInformation TechnologyInsurTechProductivity Tools
Responsibilities
Drive solution and product marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers in the sales & marketing domain
Partner with SPM product team to develop messaging and positioning, build, and deliver sales tools across the sales cycle, including customer stories, sales wins, partner stories and other sales collateral and content, to enable sales teams to communicate the value of the Anaplan SPM solution portfolio effectively
Partner with SPM product team to support M&A strategy
Research buyer personas and market trends, via both primary and secondary research to identify potential market opportunities and messages for Anaplan’s SPM line of business
Create streamlined sales plays by building messaging in collaboration with Product and marketing functions, craft marketing plans, drive, and support partner enablement in collaboration with partner marketing
Partner with the Product Management team and other cross-functional teams to lead successful Product launches for newly developed SPM applications, with a robust launch plan
Be a primary liaison to leading industry analysts in the SPM planning domain, briefing them frequently, and establish and maintain leadership positions in key ranking research
Serve as a subject matter expert and evangelize our solutions by speaking at conferences, tradeshows, to analysts and customers
Qualification
Required
7+ years related B2B product marketing or presales experience, ideally in in one or more of the following areas: enterprise business applications, cloud platforms, analytics, planning technology, SPM planning/execution, and AI/ML
Strong success in helping drive the entire sales cycle: sales enablement, selling to customers/partners, holding conversations with both line of business executives and technical decision makers
Content creation and strategic messaging skills, including a showcase of work delivered elsewhere
Proven capability to influence senior executives and purchasing stakeholders with messaging and content
Demonstrable marketing / launch experience
High energy, creative, agile, self-sufficient with a can-do attitude, ability to manage multiple priorities and bias-for-action with exemplary results
Outstanding analysis and communication skills in writing and content development
Company
Anaplan
Anaplan is a business planning software company that develops a cloud platform for decision-making with connected planning modeling.
1001-5000 employees
H1B Sponsorship
Anaplan has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (25)
2024 (21)
2023 (54)
2022 (72)
2021 (104)
2020 (52)
Funding
Current Stage
Public CompanyTotal Funding
$299.9MKey Investors
Premji InvestFounders Circle CapitalDFJ Growth
2022-03-20Acquired
2018-10-12IPO
2018-01-01Secondary Market
Leadership Team
Charles E. Gottdiener
Chief Executive Officer
Juli Hansen
Global Client Director
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