Rippling · 1 month ago
Growth Analyst, Search Engine Marketing (SEM)
Rippling is a company that provides a unified platform for HR, IT, and Finance management. The Growth Analyst will be part of the growth team, focusing on maximizing revenue through Search Engine Marketing by developing best practices, experimenting with new tactics, and collaborating with various teams to optimize SEM efforts.
EmploymentHuman Resources
Responsibilities
Work with the team to develop best practices and new ways to successfully manage the entire SEM program
Experiment with new approaches and tactics within SEM, leveraging new platform tools, bidding and keyword strategies, and ad content
Partner with our WebOps team to experiment with new landing page content, format, and designs, improving conversion from click to lead to ARR
Dive deeply into all data to find opportunities and build projects to leverage those opportunities
Help build and maintain dashboards and reporting to enable the team to further expand the program
Qualification
Required
4+ years of experience doing both quantitative and qualitative work in a fast-paced environment
SEM expertise: you have a great understanding of Search Engine Marketing and have worked with strong teams in preferably B2B SaaS
Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges
Cross-functional communicator: you communicate proactively and effectively, marshaling internal and external resources to keep operations running smoothly
Bias to action: You'll constantly try new growth ideas in this role; you have a bias to action and learning
Structured, data-driven problem-solving: you are able to analyze and design solutions to ambiguous problems in ambiguous environments
Hackiness and creativity: You're constantly generating new ideas to test and you do whatever it takes to get your projects over the finish line
Preferred
Having experience with Affiliates is a plus
Experience on Affiliate marketing is a plus
Benefits
Competitive salary
Benefits
Equity
Company
Rippling
Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system.
H1B Sponsorship
Rippling has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (42)
2023 (70)
2022 (81)
2021 (33)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$2.44BKey Investors
CoatueGreenoaksFounders Fund
2025-05-09Series G· $450M
2024-04-22Series F· $200M
2024-04-22Secondary Market· $590M
Recent News
Soma Capital
2026-01-06
2026-01-03
2025-12-29
Company data provided by crunchbase