Shopbop · 1 week ago
Head of Lifecycle Marketing, Shopbop
New York, NY
Full-time
Onsite
Director/Executive
$106K/yr - $185K/yr
7+ years expShopbop.com is looking for a strategic Head of Lifecycle Marketing to lead and evolve their global Email and Push notification programs, while driving growth for their mobile App. This role is critical to driving revenue growth and customer engagement through a best-in-class customer marketing experience.
Retail
Responsibilities
Define comprehensive strategic vision for Email, Push notifications, and App channels aligned with Shopbop’s business goals and growth targets
Guide the evolution of our lifecycle marketing program across all stages of the journey (acquisition, retention, lapsed, etc.) informed by customer insights, strategic testing, and optimization
Lead strategic planning, forecasting, and goal-setting across channels, providing executive-level insights and recommendations
Architect next-generation personalization and automation strategies to enhance customer lifetime value
Develop segmentation to improve targeting and relevancy of campaigns
Champion technology investments and platform enhancements to enable advanced capabilities
Collaborate on the evolution of customer loyalty initiatives, improving program value and driving engagement across customer segments
Design framework for testing, measuring, and optimizing channel performance and customer engagement
Develop strategic partnerships across CRM, Product, Tech, and Creative to drive transformation initiatives
Maintain a high bar for marketing creative and copy across all messaging touch points
Own the marketing budget for Email & Push channels, including 3rd party vendor relationships and contracts
Stay abreast of industry trends in email/push marketing, CRM, and marketing automation
Mentor and develop team members while fostering a culture of innovation and customer obsession
Qualification
Required
7+ years of professional non-internship marketing experience
5+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Strong technical understanding and fundamental knowledge of email tools and systems (Salesforce preferred)
Proficiency with HTML and email coding
Experience devising marketing campaigns to support mobile App
Experience using analytics platforms and advanced Microsoft Excel and Office skills
Strong analytical and problem-solving skills
Highly organized, excellent attention to detail while seeing the big picture
Excellent communication (written and verbal) and interpersonal skills
Experience managing 3rd party vendor relationships
Comfortable leading presentations and communicating with senior leadership
2+ years of managerial experience
Bachelor's degree in a related field
Preferred
Experience working in an online fashion setting
Strong interest in and familiarity with fashion
Experience with SMS marketing
Benefits
Equity
Sign-on payments
Full range of medical, financial, and/or other benefits
Company
Shopbop
Shopbop is the global online retail destination for style inspiration and discovery, offering customers all over the world a comprehensive, hand-picked selection of ready-to-wear apparel and accessories from over 1,000 established and emerging designers.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Howard Litwack
Co-Founder
Chris Chavez
Chief Technology Officer
Company data provided by crunchbase