Generous Brands · 2 months ago
Sr Associate Brand Manager (Fully Remote)
United States
Full-time
Remote
Mid, Senior Level
$108K/yr - $130K/yr
4+ years expGenerous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. The Sr. Associate Brand Manager will manage key aspects of the Bolthouse Farms business including demand forecasting, strategic marketing plans, and commercialization of new products while collaborating with cross-functional partners.
Food and BeverageFood Processing
Responsibilities
Own brand relationship with key customer accounts
Support Sales team with strategic business opportunities by providing consumer, category, and competitive insights
Drive decision making internally and externally and execute customer plans with cross-functional partners
Lead the annual ideation process for key accounts
Work with product development and culinary teams to develop customer-specific new item recommendations
Attend key customer meetings to sell in new items in partnership with sales and culinary teams
Manage the commercialization and launch of new private label offerings
Communicate project status, issues, and opportunities to the broader organization, from conception to launch, including gaining all stage-gate approvals
Actively monitor sales performance and provide insights on business risks and opportunities for key customer accounts
Assist in development of annual operating plan and strategic business plan as well as monthly and quarterly business reviews across the Bolthouse Farms portfolio
Assist in development of appropriate consumer research to identify consumer insights to drive the business
Identify and help sell-in opportunities to grow with strategic customers
Work with sales and customer development teams to develop presentations and recommendations for key accounts
Qualification
Required
Strong analytical skills. Ability to gather, understand and synthesize consumer, customer and category insights. Clear demonstration to external orientation
Ability to lead and work collaboratively with cross-functional teams
Excellent project management skills, ability to multi-task
High level of creativity and diverse thinking. Intellectual curiosity
Strong financial / business acumen
Professional maturity. Excellent communication and negotiating skills. Ability to influence others. Team player
Passion for customers, brand and business development
Proficient in Microsoft Office programs: Microsoft Word, Excel, Power Point and Access
Bachelor's degree required
A strong analytical mindset and ability to mine data for insights
Strong project management skills and attention to detail
Excellent interpersonal communication and team working skills
Previous experience leading and working on cross-functional teams
Comfortable working in a fast-paced, fast-changing environment
Strong written and verbal communication skills, including presenting to senior business leaders
Proven, reliable work history
Must have a valid drivers license
Preferred
MBA and 4+ years industry experience (preferably CPG), experience in Fresh categories a plus
Consulting background gets bonus points!
Direct experience in CPG categories is strongly preferred
Expert in Excel, PowerPoint, Nielsen, Power BI, SPINS, IRI
Benefits
Medical, Dental & Vision
Group Life and AD&D
Voluntary Life and AD&D
Group Short & Long-Term Disability
401(k)
Paid Time Off
Flexible Spending Accounts
Employee Assistance Program
Gym Membership Discounts
Company
Generous Brands
Generous Brands is a platform in premium refrigerated beverages to thrive through the power of vibrant nutrition through its leading brands.
501-1000 employees
Funding
Current Stage
Late StageRecent News
2025-11-01
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