Women of the Vine & Spirits ยท 2 months ago
Director, Commercial Strategy
New York, NY
Full-time
Hybrid
Director/Executive
$173K/yr - $216K/yr
10+ years expPernod Ricard is a global premium spirits and wine company, and they are seeking a Director of Commercial Strategy to lead the development and execution of integrated commercial strategies. This role will collaborate with senior leaders across divisions to drive growth and optimize distributor performance.
Food & Beverages
Responsibilities
Co-create and operationalize PRUSA's commercial strategy in partnership with Division VPs, Brand, Finance, and Insights teams
Align strategic plans with portfolio priorities and annual planning cycles
Translate strategic priorities into executional frameworks and field-ready action plans
Serve as the commercial liaison to Brand teams, ensuring trade plans reflect brand strategies
Integrate commercial thinking into brand innovation and activation planning
Facilitate cross-functional collaboration between Marketing, Sales, and Finance for seamless execution
Gain a deep understanding of market-specific nuances to translate national strategy into local tactics
Define and continually optimize RTM strategy to support growth across channels and segments
Lead account segmentation and prioritization using data and predictive analytics
Partner with divisional leaders and field teams to ensure optimal resource deployment and coverage models
Develop clear, consistent KPIs that measure distributor performance across markets, channels, and customer segments
Establish and lead routines that review performance against goals and identify drivers of success
Collaborate with the Distributor Partnership and Field Sales teams to embed metrics into commercial conversations
Monitor and analyze market trends, competitor moves, and innovation across categories
Quantify commercial opportunities and build business cases for growth initiatives
Drive a systematic pipeline of strategic projects, supported by insights and scenario planning
Lead and mentor a high-performing team of three direct reports
Serve as a key voice in executive forums and commercial leadership meetings
Act as a transformation catalyst to elevate how PRUSA engages with distributors and customers
Qualification
Required
Bachelor's degree required; MBA or relevant graduate degree strongly preferred
10+ years in Commercial Strategy, Sales, or Management Consulting within CPG or beverage alcohol industry
Expertise in RTM strategies, account segmentation, and distributor management
Strong analytical and financial acumen with proficiency in Excel, PowerPoint, and BI tools
Proven ability to influence senior stakeholders and lead cross-functional alignment
Benefits
Flexible work policy
Hybrid option with flexibility to work remotely 2 days a week
Great benefits and perks
Company
Women of the Vine & Spirits
Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Deborah Brenner
Founder & CEO
Company data provided by crunchbase