Vertex Inc. · 5 months ago
Manager - Marketing Data Strategy and Governance
United States
Full-time
Remote
Mid, Senior Level
$114K/yr - $149K/yr
6+ years expVertex Inc. is seeking a Manager for Marketing Data Strategy & Operations to lead the transformation of their global marketing data function. This role involves overseeing the marketing data roadmap, managing a centralized marketing data team, and ensuring compliance with data governance standards.
ComplianceDocument ManagementSoftware
Responsibilities
Own the marketing data roadmap and operations, ensuring alignment with enterprise data strategy, AI readiness, and evolving marketing goals
Manage and scale a centralized marketing data team, including internal staff and external contractors
Oversee database health and hygiene across Salesforce and Marketing Cloud, with a focus on acquisition, enrichment, compliance, and contact lifecycle management
Lead data intake processes including event lead uploads, third-party list requests, and vendor-provided contact data—ensuring accuracy, governance, and campaign readiness
Serve as a primary marketing data liaison to enterprise data and IT teams, helping ensure cross-functional alignment for Snowflake, Salesforce Data Cloud, and AI-enablement across systems
Establish and maintain data governance standards including field mapping, segmentation logic, deduplication, and sourcing protocols
Support regulatory compliance initiatives (GDPR, CAN-SPAM, etc.) in partnership with Legal and InfoSec
Collaborate extensively with technology and analytics teams to ensure the marketing data infrastructure supports advanced analytics, AI modeling, and scalable experimentation
Act as the marketing data point person for external vendors supporting the data team, overseeing contracts, deliverables, and quality for enrichment and data projects
Help define future-state architecture that enables data interoperability, real-time enrichment, and machine learning use cases in partnership with enterprise stakeholders
Determine appropriate resourcing of staff in order to achieve goals and objectives
Define annual Key Performance Indicators aligned with corporate goals
Manage and mentor employees on performance gaps, career development opportunities, and strategies
Manage and coach employees on all human resource related processes including onboarding, performance management, succession planning, employee relations, selection, terminations, compensation and rewards
Recognize others’ contributions and share credit for success
Own attainment of high employee satisfaction and retention; lead development of program and initiatives within group to attain high employee satisfaction
Prepare and manage budget as assigned; analyzes variances and initiates corrective actions to maximize operational performance
Qualification
Required
6+ years of experience in B2B Marketing Operations or Marketing Data roles; SaaS or technology industry experience strongly preferred
2+ years of people management experience, with a proven ability to lead high-performing teams
Technical understanding of enterprise data architecture strategy and systems integration
Strong experience with Salesforce CRM, Marketing Cloud (Pardot or similar MAP), Salesforce Data Cloud, and Snowflake
Deep understanding of lead lifecycle, governance, and marketing compliance standards
Demonstrated ability to operationalize data governance and build scalable intake, enrichment, and routing workflows
Excellent cross-functional collaboration skills and ability to translate business needs into scalable, future-ready data solutions
Preferred
Familiarity with AI-based segmentation, predictive scoring, and data enrichment tools is a plus
Benefits
Vertex Bonus Plan (VOB)
Role-specific sales commission/bonus
Equity grants
Company
Vertex Inc.
The rapid changes taking place in today’s global business, technology, and regulatory environments are having a compounding effect on the complexity of indirect tax management and putting more pressure on the corporate tax function than ever before.
1001-5000 employees
H1B Sponsorship
Vertex Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (18)
2023 (7)
2022 (13)
2021 (5)
2020 (7)
Funding
Current Stage
Public CompanyTotal Funding
$345M2024-04-23Post Ipo Debt· $345M
2020-07-29IPO
Leadership Team
David DeStefano
Non Executive Chairman
Recent News
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